Press & Insights

In a world where brands constantly evolve to keep pace with trends, the tesa logo stands as a rare exception – a timeless design that has remained unchanged since its debut in 1990. This year, we celebrate 35 years of a visual identity that has become a global symbol of trust, innovation, and adhesive excellence.

What if letting go was as powerful as holding on? At tesa, we're comitted to answer this question with groundbreaking Debonding on Demand (DoD) technologies

Today, we are committed to creating smarter, more sustainable, and easily repairable products. But traditional permanent bonding often creates barriers to innovation and circular economic principles. Whether in smartphones, laptops, or electric vehicles, permanent bonds can make repairs, recycling, and upgrades unnecessarily complex.

In the furniture industry, the tesa® 58290 PET Backboard Splicing Tape plays a very important role. It is used to join the (folded) MDF (medium-density fibreboard) or HDF (high-density fibreboard) panels on the back of kitchen cabinets, wardrobes, cupboards, shelves, and other furniture.

tesa uses AI and digital solutions to act flexibly and more sustainably in the dynamic energy market. This optimizes energy consumption, reduces emissions, and manages costs effectively – an important step towards greater climate protection and competitiveness.