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Bonding with Clients:
the tesa Tech Days

Technologies

At tesa, we are dedicated to providing our customers with tailored products and solutions that meet their specific needs. Our Tech Days, whether held at our facility or on the customer’s site, exemplify this commitment as well.

For instance, the Tech Days for the home appliance industry focussing on important trends such as sustainability and debonding on demand solutions, demonstrates our proactive approach to addressing industry-specific challenges and opportunities. It gives us not only a chance to uderstand the customer pain point and thereafter provide more fitting and customized solutions but also gives customer a chance to see tesa's all round capability from inovative product solutons to automation caoabilities to sustainability and helps them understand how this collaboration could work better in future.

In the home appliance industry, a shift towards advanced human-machine interfaces (HMI) is driving the need for innovative tape solutions that enable seamless integration of modern control panels and smart interfaces. Additionally, with a growing focus on sustainability, manufacturers are prioritizing repairability and reworkability, ensuring that components can be easily replaced or serviced without compromising durability. Adhesive technologies play a crucial role in meeting these demands, offering solutions that support both the structural and functional evolution of modern home appliances.

This is where tesa comes in, offering technologically advanced solutions for more efficient production or easier recycling of raw materials through debonding on demand technologies. In addition to comprehensive product solutions for the home appliance industry such as mounting, assembly, foaming, component labeling, transport protection, surface protection, shielding, and thermal management, tesa caters to various others applications. Through our customer events like tech days we demonstarte how our cooperation with customers works in practice.

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At tesa, Tech Days are not limited to just one event; they vary greatly to meet the diverse needs of our customers. Our Tech Day formats range from focused, topic-specific workshops lasting a few hours to comprehensive two-day tours of manufacturing sites. These events include adhesive tape workshops and demonstrations of various application and automation examples in our laboratories, led by our experts. They can take place at any of tesa's global locations or at the customer's site.

Explore tesa’s Innovative Solutions:
Tailored Tech Day to Strengthen Industry Collaborations in Home Appliances

The common thread among all these events is the delivery of tailor-made solutions that cater to specific customer requirements. Because tesa is more than just a supplier - but a partner and, despite its global size, able to offer flexible, customised solutions. 

This is illustrated by a few examples from the home appliance industry with our customers:

A delegation from Temiz Serigrafi; a leading Turkish manufacturer of control panels and display mounts for home appliances; recently visited tesa’s HQ in Hamburg to gain a firsthand understanding of tesa's product solutions. Over the course of two and a half days, the delegation familiarized themselves with various departments, toured production facilities and laboratories, and tested adhesive solutions tailored for the home appliance industry. "It was impressive to see the effort tesa invested in understanding our pain points and needs before customizing a program that suited us," stated Soner Umaç, General Manager of Temiz Serigrafi. "This approach allowed us to build trust and appreciate the product solutions tesa could offer."

Another such example is with a recent workshop conducted at a major German manufacturer of household and commercial appliances. The customers' Business Unit Electronic Systems questioned - "Can tesa help with achieving more sustainable products and produciton processes?" the result was a 3 Hr workshop called "The Future of Adhesives," aiming to explore how tesa could enhance the repairability & reusability of future appliances like washing machines and stoves. This resulted in a lot of constructive "aha" moments with our “Debondng on Demand” products

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These are the five benefits in a nutshell that our customers can enjoy while participating in the tech days

  1. Flexible Event Formats: From brief two-hour workshops to comprehensive two-day tours, Tech Days offer tailored experiences based on customer needs
  2. Exclusive Product Interaction: Customers can test tesa's adhesive solutions and see new innovations not yet released in the market within a secure environment
  3. Collaborative Problem Solving: Workshops focus on addressing individual customer requirements and developing solutions with industry experts, fostering strong partnerships
  4. Lab Testing and Validation: Customers gain a complete understanding of our lab capabilities and efficiently utilize our global Customer Solution Center network
  5. High-End Solutions and Expert Interaction: Customers receive tailored adhesive solutions and build lasting relationships with tesa experts, enhancing the use of tesa's services.

The tesa Tech Days create a valuable win-win situation for both sides: Customers and tesa. Through practical demonstrations and individual workshops, customers can contribute their specific requirements and develop customised solutions together with tesa. This strengthens the partnership, promotes innovation, and allows us to learn from each other and grow together.