Cookie Policy

Use of cookies and other third-party tools

Cookies to improve the functionality of our websites
We use cookies, among other things, to better understand how our websites are used and thus improve their attractiveness, content and functionality. Cookies help us, for example, to determine which subpages of our website are visited and which content users are interested in. For this purpose, we use cookies and other technologies. These so-called "first party cookies" record, in particular, the number of times a page is accessed, the number of sub-pages viewed, the time spent on our websites, the order of the pages visited, which search terms led you to us, the country, region and, if applicable, the city from which access is made, which operating system and which Internet browser with which language setting you are using, as well as the proportion of mobile devices accessing our websites.

Third-party tools for additional functions
In addition, we have also integrated third-party tools into our website that provide you with additional functions and features (e.g. online map services, chat assistants, video providers). These tools regularly require a transmission of your IP address to a third-party provider, which either processes your data on our instructions or stores your data on its own responsibility.

Data transfers to unsafe third countries
We also use service providers in third countries outside the EU without an adequate level of data protection in this context, which entails the following risks: Access by authorities without information, no data subject rights, no legal remedies, loss of control. With your consent in the cookie banner, you agree to this in accordance with Art. 49 (1) GDPR.

Required cookies and tools

These cookies and tools are necessary for the presentation of our website and cannot be deselected. Insofar as personal data is processed in this context, the legal basis is our legitimate interest pursuant to Art. 6 (1) lit. f GDPR to provide you with the website.

tesa

In order to deliver the best possible service, we are storing your preferences in first party cookies that are only used on our website.

Name	Duration	Explanation
cookies_informed	10 Years	Captures that user interacted with the cookie switch on tesa.com
cookies_analytics	10 Years	Captures the state for the cookie category "Functional & Performance"
cookies_marketing	10 Years	Captures the state for the cookie category "Advertising"
preferred_locale	10 Years	Saves the website locale you have selected.
PHPSESSION	2 Years	An ID that allows us to handle the user session
press-cart-<id>	2 Years	An ID that ensures that you can download press assets.

Functional & performance cookies and tools

We use these cookies and tools to offer you additional functions on the website and to measure user activity. We use the evaluations of user activities to continuously improve the website content and to design it according to the needs of our users. Insofar as personal data is processed, this data processing only takes place with your consent pursuant to Art. 6 (1) p. 1 lit. a GDPR, which you can give via the cookie banner.

tesa

In order to deliver the best possible service, we are storing your preferences in first party cookies that are only used on our website.

Name	Duration	Explanation
search-history	End of session	Your search queries on the tesa website.

Google Analytics

If you consented to the use of tracking cookies acc. to Art. 6 para. 1 lit. a GDPR upon visiting our website, this website uses Google Analytics, a web analysis service from Google LLC. (“Google”), based on your consent. Google Analytics uses so-called Cookies, text files that will be stored on your computer and allow an analysis of the use of the website. The information about the use of the website produced through Cookies (including your truncated IP address) is transferred and retained on a Google server in the US. Google will use this information to evaluate the use of the website, to prepare reports of website activities for the website provider and to deliver other services connected with the use of the website and the Internet. Additionally, Google may transfer this information to Third Parties if it is legally required or if Third Parties process these data on request of Google. Google will not combine your IP address and other data from Google.

In case you consented to the use of tracking cookies, but wish to withdraw your consent at a later point in time, you can do so by changing your “Cookie Settings” on this website (see button at the top of this Cookies Policy). You may also install a so-called add-on in your browser. The following link leads you to the add-on on the website of Google: http://tools.google.com/dlpage/gaoptout?hl=de. Alternatively, you can deactivate the Cookies in your browser (see instructions below “How to disable Cookies”).

Name	Duration	Explanation
_ga	2 Years	Used to distinguish users
_gid	24 Hours	Used to distinguish users
_dc_gtm_<id>	1 Minute	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.
AMP_TOKEN	1 Year	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gali	End of session	¹ Google Analytics writes a number of cookies for analyzing user behavior. These do not however gather user-specific data.
_gat_	10 Minutes

Advertising cookies and tools

We use these cookies and tools to serve you recommendations on our own websites and to display specific advertisements for our products on our advertising partners' websites. If you agree to the use of these cookies, you as a user benefit from this because we display recommendations, advertising or content that we assume, based on your surfing behavior, matches your interests and you are thus shown less randomly scattered advertising or certain content that is probably of less interest to you. Insofar as personal data is processed in this context, this data processing only takes place with your consent pursuant to Art. 6 (1) p. 1 lit. a GDPR, which you can give via the cookie banner.

Google Analytics

Name	Duration	Explanation
_gac_<id>	90 Days	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.

Google Double Click

In addition, based on your consent we use DoubleClick in accordance with Art. 6 para. 1 lit. a GDPR, if you have consented to the use of marketing cookies when visiting this website. DoubleClick is a product of Google Inc. that enables user-specific advertising. The ad server uploads a cookie into the user's browser and collects data on the user’s website activities. This includes i. a. the IP address, visited websites, keyword search and other indicators of browsing behaviour.

If you consented to the use of tracking cookies, but wish to withdraw your consent, you can do so by changing your Cookie Settings on this website (see button at the top of this Cookie Policy). You could also change your browser settings. We provide information on “How to disable cookies” below. Alternatively, you may prevent the processing of your personal data generated by the cookies and related to your use of the website by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en.

Name	Duration	Explanation
IDE	1 Year
test_cookie	15 Minutes

HotJar Web Analytics Service

This site uses the HotJar analysis service of Hotjar Limited, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta to improve usability and customer experience, if you gave your consent according to Art. 6 para. 1 lit. a GDPR. Mouse clicks and mouse and scroll movements may be recorded. Likewise, keystrokes made on this website may be recorded. You can withdraw your consent anytime by changing the cookie settings.

Alternatively, you could disable the HotJar service by contacting HotJar at https://www.hotjar.com/contact or by changing your browser settings as described below in “How to disable cookies”.

Name	Duration	Explanation
_hjClosedSurveyInvites	365 Days	Hotjar cookie that is set once a visitor interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.
_hjDonePolls	365 Days	Hotjar cookie that is set once a visitor completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.
_hjMinimizedPolls	365 Days	Hotjar cookie that is set once a visitor minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.
_hjShownFeedbackMessage	365 Days	Hotjar cookie that is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the visitor navigates to another page where it is set to show.
_hjid	365 Days	Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjRecordingLastActivity	End of session	This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).
_hjTLDTest	End of session	When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
_hjUserAttributesHash	End of session	User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.
_hjCachedUserAttributes	End of session	This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.
_hjLocalStorageTest	1 Minute	This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.
_hjIncludedInPageviewSample	30 Minutes	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.
_hjIncludedInSessionSample	30 Minutes	This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.
_hjAbsoluteSessionInProgress	30 Minutes	This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.

Optimizely

To be able to provide ideal presentations and features, the development of our service is based on A/B tests and multivariate analyses, which are implemented using the Optimizely web analytics service from Optimizely Inc., 631 Howard Street, Suite 100, San Francisco, CA 94105. This service uses cookies to identify a visitor’s browser and to analyse the use of this website, if you consented to the processing of your personal data when visiting the tesa website. If you gave your consent and wish to withdraw it at some point in the future, it is possible to change your cookie settings on this page (scroll up to the top of the page).

You may also disable the Cookies in your browser, if you so wish, by following the steps described below in the section “How to disable cookies”. Alternatively, you can deactivate Optimizely by following these instructions: https://www.optimizely.com/de/legal/opt-out/
Further information about how Optimizely processes your data can be found at https://www.optimizely.com/privacy/.

Name	Duration	Explanation
optimizelyRedirectData	1 Minute	After Optimizely has executed a redirect experiment, stores various data from the original page so that Optimizely still has access to it on the new page.
optimizelyEndUserid	6 Months	Stores a visitor's unique Optimizely identifier. It's a combination of a timestamp and random number. No other information about you or your visitors is stored inside.
optimizelyDomainTestCookie	6 Months	When Optimizely loads a URL, the snippet places the cookie to get the current domain, for the purpose of whether cross-domain syncing is possible. If successful, the cookie is immediately removed.
optimizelyOptOut	10 Years	Stores a boolean indicating whether the visitor has opted out of participating in Optimizely-powered experimentation. A visitor can opt out by using the opt-out tool here. An Optimizely customer may also set this cookie's value via the snippet's "optOut" API call.
AWSELB	End of session	Enables "sticky sessions", which is a requirement of our RUM service. For more information, see AWS load balancer documentation. Its value is random data
optimizelyRumLB	End of session	Controls the AWSELB cookie's attributes (e.g., SameSite and Secure). For more information, see AWS documentation on application-controlled session stickiness. Its value is always "1".

The Trade Desk

This site uses cookies in order to use technology from The Trade Desk Inc., 42 N Chestnut St, Ventura, California, CA - 9300, USA. If at the beginning of your visit to our website you consented to the use of these cookies in accordance with Art. 6 para. 1 lit. a GDPR, the following personal data are processed: unique cookie and device identifiers, advertising identifiers for mobile devices, IP addresses, location information, browser and device type, version and settings, web browser history of advertising impressions and information on your interests which are derived from your browser history. This data may be combined with information of your interests that we have already stored about you.

The trade desk technology carries out attribution analyses as well as other analyses in relation to the advertising audience, it compiles target groups, compares target groups and links them. The purpose of this is to display advertisements to customers based on their interests and needs.

If you have consented to the processing of your personal data by advertising cookies and you would like to withdraw your consent, it is possible to change your cookie settings on this page (scroll up to the top of the page). In general, you can also delete cookies in your browser. You can find more information below under the section "How to disable cookies". Alternatively, you can object to the processing of the cookie data generated by The Trade Desk at any time at https://www.adsrvr.org/. Further information on data protection at The Trade Desk can be found at https://www.thetradedesk.com/general/privacy-policy.

Name	Duration	Explanation
TDID	1 Year	Cookies help us by enabling our ability to distinguish between, recognize, and store data about unique web browsers and devices, and to store data on our servers for the advertising purposes described here. Our cookie domain is adsrvr.org. The Trade Desk ID (TDID) is the main cookie and ID used to recognize web-browser profiles over time across sites. The TDID has a lifespan of 1 year from the time you last received an ad from the Platform. This lifespan may be updated each time you interact with the Platform.

Adform

We use advertising and tracking cookies by Adform A / S, Wildersgade 10B, 1. sal. 1408 Copenhagen, Denmark if you have given your consent according to Art. 6 para. 1 lit. a. GDPR upon visiting this website.

Adform generates a unique device-ID for each device: It also generates or purchases cross-device IDs from third parties in order to link the devices and identifiers of the same user. Therefore the following personal data is processed: operating system of the device, type of browser used and its settings, IP address, information about the user's interaction and activity on web pages and mobile apps, the interaction of the user with ads, including the time the interaction or activity took place, the internet addresses, search terms entered into a search engine, and information on the approximate geographic location of the device (city, region, zip code), derived from truncated IP address information or truncated GPS data, when a website or mobile app was accessed with the device. The purpose of the processing is to enable displaying targeted, personalised ads to the user, which suit the user’s individual interests on websites and in mobile apps, as well as to analyse the effectiveness of the advertising and to predict the reach of the advertising. Adform may also process personal data of the user received from third parties for this purpose. Adform is associated with partners such as Google, Adobe, Oracle, Amazon and many others. Information may also be transferred to and processed in countries outside the Member States of the EU and EWR. In order to enable the provision of the Adform services in the cookie-based advertising ecosystem, Adform automatically exchanges pseudonymous IDs with such partners and synchronises the IDs. The Cookies that Adform sets in browsers expire 60 days after the last interaction. Adform does not store Cookie-based information longer than 13 months. The cookies are deleted after a maximum of 13 months.

If you have given your consent and would like to withdraw it, it is possible to change your cookie settings on this page (scroll up to the top of the page). You can also change your browser settings. You’ll find more information below in the section "How to disable cookies". Alternatively, you could contact Adform and object to the use of Adform cookies. You can find more details at https://site.adform.com/privacy-center/platform-privacy/opt-out/.

More information on how Adform processes your data can be found at https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/.

Name	Duration	Explanation
uid	60 Days	Unique identifier
C	10 Years	Identifies if user’s browser accepts cookies. Set to 1, if cookies are allowed (storage time 60 days, otherwise 3 for opt-out (storage time 3650 days).
TPC	14 Days	Identifies if user’s browser accepts third party cookies.
GCM	1 Day	Identifies if there is a need to re-check partner‘s cookie matching existence.
CM	1 Day	Identifies if there is a need to re-check partner‘s cookie matching existence (set by AdServing).
CM14	14 Days	Identifies if there is a need to re-check partner‘s cookie matching existence (set by Cookie Matching).
token	End of session	Security token for opt out functionality.
otsid	10 Years	Advertiser specific opt-out.
cid	60 Days	Cookie id (legacy) – same as uid.
adtrc	7 Days	Identifies if browser information was gathered.
SR<RotatorID>	1 Day	Sequential rotator information – contains total impressions, daily impressions, total clicks, daily clicks, and last impression date.
CT<TrackingSetupID>	1 Hour	Identifies last click membership for 3rd party pixels on advertiser’s pages.
EBFCD<BannerID>	7 Days	Identifies daily frequency capping for expanding banner.
EBFC<BannerID>	7 Days	Identifies total frequency capping for expanding banner.
CFFC<TagID>	7 Days	Compound banner frequency capping.
DigiTrust.v1.identity	7 Days	User identifier set by DigiTru.st, independent industry body.

Zemanta

Cookies from Zemanta Inc, 33 West 17th Street, Midtown, New York 10011 (an Outbrain company) are set, provided that you consent to this use in accordance with Art. 6 para. 1 lit. a GDPR when you visit our website. By using these cookies, each end user is assigned a unique user ID, which enables personalised tracking of users. The IP address of the end user, the geographic location and the device identifier are also processed, as well as the cross-website user behaviour of users, in order to place targeted ads for users that correspond to the interests of the respective user.

If you have consented to the processing of your personal data by using Zemanta cookies and you want to withdraw your consent at a later time, it is possible to change your cookie settings on this page (scroll up to the top of the page). You also have the option to change your browser settings. We are providing you with step-by-step instructions on “How to disable cookies” below. Information on how you may withdraw your consent to interest-based online advertising via Zemanta alternatively, can be found at https://www.zemanta.com/opt-out. Further information on data protection at Zemanta can be found at: https://www.zemanta.com/legal/privacy/.

Name	Duration	Explanation
zuid	1 Year	Holds the anonymous user's ID. Used for tracking user actions, such as clicks on the recommendations
zoptout	100 Years	Holds information about optout rom Z1 tracking services.

How to disable cookies

Upon visiting our website, you are given the opportunity to fully or partially agree to the use of cookies. As a result, you can also refuse the use of cookies in whole or in part, apart from technically necessary cookies. If you consent to the use of cookies, you can withdraw your consent at any time. You can do so in the upper section on this page.

You also have the option of deleting cookies after visiting the website or searching the website with the anonymous usage setting of your browser (in Chrome as "incognito", in Internet Explorer as "InPrivate", in Firefox and Safari as "Private Browsing" designated etc.).

You can configure your internet browser to prevent cookies from being stored on your hard drive or you are asked every time whether you agree to the cookies. You may also delete cookies that have been set at any time. Consult your browser's Help to read about how all this works in detail. Further information can also be found in the next section. Please keep in mind that in case you do not accept cookies the functionality of this website might be impaired.

How to configure your browsers and delete cookies

You can disable cookies in your browser as follows (please note that the system of the settings in the various browsers change in part on a regular basis, so that we cannot guarantee the correctness of the steps described below):

Firefox

Open the Firefox browser.
Select "Menu" and then "Settings" in your toolbar.
Select the tab "Privacy & Security".
Go to “History” and select “use custom setting for history”.
Untick “Remember browsing and download history" and save your settings

Internet Explorer

Open Internet Explorer.
Click on the "Tools" button and then on "Internet Options".
Click the "Privacy" tab.
Under "Cookies and Privacy", select the following option: "Reject cookies and website data (may cause problems with websites)".

Microsoft Edge

Open Microsoft Edge.
Click on the menu button in the upper right corner and select the "Settings".
Scroll down to the bottom and select "Show advanced settings".
Further below you will find the category "Cookies" with several choices.
If you select the option "Block all cookies", cookies will no longer be saved.
Note: Please note that some websites may not work without cookies.

Google Chrome

Open Google Chrome.
Select "Settings".
Click on "Advanced".
In the "Privacy" tab, click on "Content Settings".
In the "Cookies" section, deactivate "Websites are allowed to store and read cookie files" (recommended).

Safari

Open Safari.
Select "Settings" in the list of functions (gray cog wheel in the upper right corner) and click on "Privacy".
Under "Accept cookies" you can specify, if and when Safari should accept cookies from websites.