Cookie Policy

Required Cookies

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In order to deliver the best possible service, we are storing your preferences in first party cookies that are only used on our website.

Functional & Performance Cookies

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In order to deliver the best possible service, we are storing your preferences in first party cookies that are only used on our website.

Google Analytics

If you consented to the use of tracking cookies acc. to Art. 6 para. 1 lit. a GDPR upon visiting our website, this website uses Google Analytics, a web analysis service from Google LLC. (“Google”), based on your consent. Google Analytics uses so-called Cookies, text files that will be stored on your computer and allow an analysis of the use of the website. The information about the use of the website produced through Cookies (including your truncated IP address) is transferred and retained on a Google server in the US. Google will use this information to evaluate the use of the website, to prepare reports of website activities for the website provider and to deliver other services connected with the use of the website and the Internet. Additionally, Google may transfer this information to Third Parties if it is legally required or if Third Parties process these data on request of Google. Google will not combine your IP address and other data from Google. 

In case you consented to the use of tracking cookies, but wish to withdraw your consent at a later point in time, you can do so by changing your “Cookie Settings” on this website (see button at the top of this Cookies Policy). You may also install a so-called add-on in your browser. The following link leads you to the add-on on the website of Google: http://tools.google.com/dlpage/gaoptout?hl=de. Alternatively, you can deactivate the Cookies in your browser (see instructions below “How to disable Cookies”).

Google Maps

To make your journey easier, we offer you the use of Google Maps to display maps and create directions on the legal basis of our legitimate interest in finding us easily. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. These pages are labelled accordingly.

By using this service, you consent to the collection, processing and use of the data collected and the data you have entered through Google. The Terms of Use of Google Maps can be found at https://policies.google.com/privacy?hl=en   

Advertising Cookies

Google Analytics

If you consented to the use of tracking cookies acc. to Art. 6 para. 1 lit. a GDPR upon visiting our website, this website uses Google Analytics, a web analysis service from Google LLC. (“Google”), based on your consent. Google Analytics uses so-called Cookies, text files that will be stored on your computer and allow an analysis of the use of the website. The information about the use of the website produced through Cookies (including your truncated IP address) is transferred and retained on a Google server in the US. Google will use this information to evaluate the use of the website, to prepare reports of website activities for the website provider and to deliver other services connected with the use of the website and the Internet. Additionally, Google may transfer this information to Third Parties if it is legally required or if Third Parties process these data on request of Google. Google will not combine your IP address and other data from Google. 

In case you consented to the use of tracking cookies, but wish to withdraw your consent at a later point in time, you can do so by changing your “Cookie Settings” on this website (see button at the top of this Cookies Policy). You may also install a so-called add-on in your browser. The following link leads you to the add-on on the website of Google: http://tools.google.com/dlpage/gaoptout?hl=de. Alternatively, you can deactivate the Cookies in your browser (see instructions below “How to disable Cookies”).

Google Ads

If you consent to the use of tracking cookies, this website uses Google Ads on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR. We use Google Ads Conversion to promote our attractive offers on external websites by means of advertising materials (so-called Google Ads). We can determine how successful the individual advertising measures are in relation to the advertising campaigns by analyzing the data processed by Google Ads. The purpose is to show you advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of advertising costs.

These advertising materials are delivered by Google via so-called "ad servers". In this process, we use ad server cookies, which measure certain performance metrics such as ads or user clicks. If you access our website through a Google ad, Google Ads will store a cookie on your device. These cookies usually lose their validity after 30 days and should not be used to personally identify you. This cookie typically stores values for analysis such as your unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant to post-view conversions) as well as information about your objection to the use of the cookies, i.e. if you choose to object to these cookies.

These cookies allow Google to recognize your internet browser. If a user visits certain pages on the website of an Ads customer and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this webpage. Each Ads customer is assigned a different cookie. Cookies cannot be tracked via the websites of Ads customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We receive only statistical evaluations provided by Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any other data from the use of the advertising material, in particular we cannot identify the users on the basis of this information.

By integrating Ads Conversion into our website, Google receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a service provided by Google, Google may associate the visit on your website with your account. Even if you are not registered with Google or have not logged in to a Google service, there is a chance that the provider will find and save your IP address.

In case you consented to the use of advertising cookies, but wish to withdraw your consent at a later point in time, you can do so by changing your Cookie Settings on this page. You may also deactivate Google's personalized advertising in your advertising browser settings. These settings are saved in your Google Account (if you're logged in) or in the browser (if you're not logged in).

Alternatively, you can install a browser plug-in to disable personalised advertising. You can find it here: https://support.google.com/ads/answer/7395996.

Google Double Click

In addition, based on your consent we use DoubleClick in accordance with Art. 6 para. 1 lit. a GDPR, if you have consented to the use of marketing cookies when visiting this website. DoubleClick is a product of Google Inc. that enables user-specific advertising. The ad server uploads a cookie into the user's browser and collects data on the user’s website activities. This includes i. a. the IP address, visited websites, keyword search and other indicators of browsing behaviour.

If you consented to the use of tracking cookies, but wish to withdraw your consent, you can do so by changing your Cookie Settings on this website (see button at the top of this Cookie Policy). You could also change your browser settings. We provide information on “How to disable cookies” below. Alternatively, you may prevent the processing of your personal data generated by the cookies and related to your use of the website by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en.

HotJar Web Analytics Service

This site uses the HotJar analysis service of Hotjar Limited, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta to improve usability and customer experience, if you gave your consent according to Art. 6 para. 1 lit. a GDPR. Mouse clicks and mouse and scroll movements may be recorded. Likewise, keystrokes made on this website may be recorded. You can withdraw your consent anytime by changing the cookie settings.

Alternatively, you could disable the HotJar service by contacting HotJar at https://www.hotjar.com/contact or by changing your browser settings as described below in “How to disable cookies”.

Optimizely

To be able to provide ideal presentations and features, the development of our service is based on A/B tests and multivariate analyses, which are implemented using the Optimizely web analytics service from Optimizely Inc., 631 Howard Street, Suite 100, San Francisco, CA 94105. This service uses cookies to identify a visitor’s browser and to analyse the use of this website, if you consented to the processing of your personal data when visiting the tesa website. If you gave your consent and wish to withdraw it at some point in the future, it is possible to change your cookie settings on this page (scroll up to the top of the page).

You may also disable the Cookies in your browser, if you so wish, by following the steps described below in the section “How to disable cookies”. Alternatively, you can deactivate Optimizely by following these instructions: https://www.optimizely.com/de/legal/opt-out/
Further information about how Optimizely processes your data can be found at https://www.optimizely.com/privacy/. 

The Trade Desk

This site uses cookies in order to use technology from The Trade Desk Inc., 42 N Chestnut St, Ventura, California, CA - 9300, USA. If at the beginning of your visit to our website you consented to the use of these cookies in accordance with Art. 6 para. 1 lit. a GDPR, the following personal data are processed: unique cookie and device identifiers, advertising identifiers for mobile devices, IP addresses, location information, browser and device type, version and settings, web browser history of advertising impressions and information on your interests which are derived from your browser history. This data may be combined with information of your interests that we have already stored about you.

The trade desk technology carries out attribution analyses as well as other analyses in relation to the advertising audience, it compiles target groups, compares target groups and links them. The purpose of this is to display advertisements to customers based on their interests and needs.

If you have consented to the processing of your personal data by advertising cookies and you would like to withdraw your consent, it is possible to change your cookie settings on this page (scroll up to the top of the page). In general, you can also delete cookies in your browser. You can find more information below under the section "How to disable cookies". Alternatively, you can object to the processing of the cookie data generated by The Trade Desk at any time at https://www.adsrvr.org/. Further information on data protection at The Trade Desk can be found at https://www.thetradedesk.com/general/privacy-policy. 

Adform

We use advertising and tracking cookies by Adform A / S, Wildersgade 10B, 1. sal. 1408 Copenhagen, Denmark if you have given your consent according to Art. 6 para. 1 lit. a. GDPR upon visiting this website.

Adform generates a unique device-ID for each device: It also generates or purchases cross-device IDs from third parties in order to link the devices and identifiers of the same user. Therefore the following personal data is processed: operating system of the device, type of browser used and its settings, IP address, information about the user's interaction and activity on web pages and mobile apps, the interaction of the user with ads, including the time the interaction or activity took place, the internet addresses, search terms entered into a search engine, and information on the approximate geographic location of the device (city, region, zip code), derived from truncated IP address information or truncated GPS data, when a website or mobile app was accessed with the device. The purpose of the processing is to enable displaying targeted, personalised ads to the user, which suit the user’s individual interests on websites and in mobile apps, as well as to analyse the effectiveness of the advertising and to predict the reach of the advertising. Adform may also process personal data of the user received from third parties for this purpose. Adform is associated with partners such as Google, Adobe, Oracle, Amazon and many others. Information may also be transferred to and processed in countries outside the Member States of the EU and EWR. In order to enable the provision of the Adform services in the cookie-based advertising ecosystem, Adform automatically exchanges pseudonymous IDs with such partners and synchronises the IDs. The Cookies that Adform sets in browsers expire 60 days after the last interaction. Adform does not store Cookie-based information longer than 13 months. The cookies are deleted after a maximum of 13 months.

If you have given your consent and would like to withdraw it, it is possible to change your cookie settings on this page (scroll up to the top of the page). You can also change your browser settings. You’ll find more information below in the section "How to disable cookies". Alternatively, you could contact Adform and object to the use of Adform cookies. You can find more details at https://site.adform.com/privacy-center/platform-privacy/opt-out/.

More information on how Adform processes your data can be found at https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/.

Zemanta

Cookies from Zemanta Inc, 33 West 17th Street, Midtown, New York 10011 (an Outbrain company) are set, provided that you consent to this use in accordance with Art. 6 para. 1 lit. a GDPR when you visit our website. By using these cookies, each end user is assigned a unique user ID, which enables personalised tracking of users. The IP address of the end user, the geographic location and the device identifier are also processed, as well as the cross-website user behaviour of users, in order to place targeted ads for users that correspond to the interests of the respective user.

If you have consented to the processing of your personal data by using Zemanta cookies and you want to withdraw your consent at a later time, it is possible to change your cookie settings on this page (scroll up to the top of the page). You also have the option to change your browser settings. We are providing you with step-by-step instructions on “How to disable cookies” below. Information on how you may withdraw your consent to interest-based online advertising via Zemanta alternatively, can be found at https://www.zemanta.com/opt-out. Further information on data protection at Zemanta can be found at: https://www.zemanta.com/legal/privacy/. 

Facebook Marketing Pixel

This website uses the Facebook Marketing Pixel of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, if you consented to the processing of your personal information associated with it pursuant to Art. 6 para. a GDPR upon visiting this website. The Facebook Pixel is a JavaScript code snippet that allows us to analyze the activities of visitors on our website. The analysis tool operates by loading a small compilation of functions, which are triggered as soon as a page visitor performs an activity (a so-called event). Such activities would be, for example, adding an item to the shopping cart or completing a purchase. We use the Facebook Pixel to measure the effectiveness of our ads, set custom audiences to target ads, run dynamic, targeted ad campaigns, and analyze the effectiveness of conversions. This means that we may display interest-based advertisements ("Facebook Ads") to you as a user of our website by means of the Facebook Pixel during your visits to the social network Facebook or other websites that also use the tool.

We process information about the activities of the website visitors outside of Facebook by means of the Facebook Pixel. This is e.g. information about the device of the website visitor, the websites visited, purchases made, advertisements that the website user sees, and information about how visitors use our website. This takes place regardless of whether the visitor to our website has a Facebook account and regardless of whether or not the visitor to our website is logged in to Facebook.

If you have consented to the processing of your personal data by us through the Facebook Marketing Pixel and you wish to withdraw your consent, it is possible to change your cookie settings on this page (scroll up to the top of the page). You also have the option to change your browser settings. How you can do this is explained further below in this Cookie Policy (see “How to disable cookies”).

Alternatively, you can deactivate the Facebook Marketing function as a logged-in Facebook user at https://www.facebook.com/settings/?tab=ads#. For information on how to disable interest-based online advertising from Facebook and other companies participating in the European Interactive Digital Advertising Alliance with or without a Facebook account, please visit: https://de-de.facebook.com/ads/settings.

Further information on data processing by Facebook can be found at https://www.facebook.com/about/privacy.

LinkedIn Insight Tag

If you give us your consent in accordance with Art. 6 para. 1 lit. a GDPR, this website processes personal data about you as a visitor of our website by means of the LinkedIn Insight Tag from LinkedIn Ireland Unlimited, Wilton Place, Grand Canal Dock, Dublin 2, Ireland (called "LinkedIn" for short). The LinkedIn Insight Tag is a lightweight JavaScript code that supports the features of LinkedIn Marketing Solutions, including conversion tracking, website visitor retargeting, and web analytics for LinkedIn advertising campaigns. This means that the LinkedIn Insight Tag can collect data about the visitors’ use of this website, including URL, referrer URL, IP address, device and browser properties, timestamps, and pageviews. The information generated by the tag about the visitors’ use of this website may be transmitted to and stored on LinkedIn servers outside the EU. LinkedIn agrees with regards to the transfer of personal data of European data subjects for processing by LinkedIn in a jurisdiction other than the EU, the EEA, or countries for which the EU Commission adopted an adequacy decision, (a) to ensure at least the same the level of data protection for European personal data as required by the US-EU and the US-Switzerland Privacy Shield, or (b) to enter into standard contractual clauses in order to ensure an adequate level of data protection.

The data is encrypted, anonymized within seven days and erased within 90 days. LinkedIn does not share the personal information with us, the operator of this website. LinkedIn provides us only with aggregated reports about the site audience and ad performance. LinkedIn also provides retargeting of website visitors, so that personalized ads regarding our products and services can be displayed on other websites visited by visitors of our website.

If you consent to the processing of your personal data by means of the LinkedIn Insight Tag and you wish to withdraw your consent, it is possible to change your cookie settings on this page (scroll up to the top of the page). You also have the option to change your browser settings. You can find information how this works further below in this Cookie Policy (see “How to disable cookies”).

Alternatively, LinkedIn members can control the use of their personal information for promotional purposes through their account settings. Follow the link below to the LinkedIn page: https://www.linkedin.com/start/join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fpsettings%2Fadvertising%2Factions-that-showed-interest&trk=login_reg_redirect. 

Social-Media Plug-Ins

So-called plug-ins are embedded into some webpages of our website for advertising purposes,” i.e. plug-ins from social networks, in particular the “Share” or “Like” button of the provider “Facebook,” whose website facebook.com is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The party responsible for the German website facebook.de is Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland. The plug-ins usually feature the Facebook logo. In addition to Facebook, we use plug-ins from “YouTube” (provider: YouTube LLC, 01 Cherry Avenue, San Bruno, CA 94066, USA), “Twitter” (provider: Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA), “Pinterest” (provider: Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA), “LinkedIn” (provider for customers outside the U.S.: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) and “XING” (provider: XING SE, Dammtorstraße 30, 20354 Hamburg, Germany).

When you visit a webpage with such a plug-in, this will trigger the plug-in that causes the browser of the visitor of this webpage to request content from the provider of the plug-in (such as Facebook). As a result, the IP address of the visitor as well as technical information of the browser of the visitor such as date and time to the respective social media providers is disclosed, provided you consented to the processing of your personal data by the social plug-ins pursuant to Art. 6 para. 1 lit. a GDPR upon visiting this website. We are jointly responsible with the respective provider regarding the processing of your personal data, but our responsibility is limited to the collection of personal data and disclosure of these data to the provider of the plug-ins. When you visit our website, the information which internet pages you visited with our IP address will be disclosed to the above providers. The collection and transmission of the personal data is independent of whether you click on one of the buttons (e.g. the "Like" button of Facebook) and regardless of whether you have a user account with the abovementioned providers or not. In the event that you have a user account with the abovementioned providers, your visits to our website, the clicking of the respective button, and the submission of a comment will be assigned to your respective user account, unless you log out of your user accounts before the aforementioned events can take place (i.e. before visiting our Website). We have no influence on the purpose of the further processing and use of the data by the respective social networks. For information about this and about your rights in this regard, please refer to the privacy policy of the respective social networks; regarding Facebook at http://www.facebook.com/about/privacy/ and http://www.facebook.com/help/?faq=186325668085084.

Please see https://policies.google.com/privacy?hl=en or https://twitter.com/privacy for more information on "Youtube" and "Twitter" respectively; regarding “Pinterest” please see https://policy.pinterest.com/privacy-policy, for LinkedIn https://www.linkedin.com/legal/privacy-policy?_l=en_US, and for XING https: // privacy. xing.com/de/datenschutzerklaerung.

Instagram Ads

This website uses Instagram Ads, a service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA, through which sponsored advertising content is posted on the Instagram platform in order to reach a larger and more targeted audience, if you give us your consent in accordance with Art. 6 para. 1 lit. a DSGVO upon visiting our website. We use the retargeting function of Instagram Ads, which allows us to analyse the activity of visitors to our website on or outside of Instagram and Facebook, the location and other demographic data such as age, gender and language of our website visitors and their interests, e. g. apps that they use, ads they clicked on, or accounts they subscribed to, and also to find persons similar to existing customers to show them targeted advertising.

If you have consented to the processing of your personal information through the use of Instagram Ads and you wish to withdraw your consent, , it is possible to change your cookie settings on this page (scroll up to the top of the page). You also have the option to change your browser settings. How you can do this is explained further below in this Cookie Policy (see “How to disable cookies”).

Instagram is a Facebook Inc. company. Therefore, you can opt out of the Instagram Marketing feature at https://www.facebook.com/settings/?tabs=ads# when logging into your Facebook account. For information on how you can disable interest-based online advertising from Instagram, Facebook, and other companies participating in the European Interactive Digital Advertising Alliance with or without a respective Social Media account, visit: http://www.youronlinechoices.eu/.

For more information on Facebook's processing via Instagram, please visit https://help.instagram.com/519522125107875.

Pinterest Tag

We also use the Pinterest tag of Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland on this website. This is a piece of JavaScript code we use to collect conversion insights and build audiences based on visitors’ activities on our website. This means that we use the Pinterest tag to gauge and improve the effectiveness of ads on Pinterest, and to personalize ads by determining which type of ads to display to users. As part of the conversion tracking, we process the following data from you: which pages you visited such as product, item and category pages, which queries you posted on our website, what products and services on our website as well as from third-party services like Pinterest you are interested in, which items you added to your shopping cart, which transactions you completed, which videos you viewed, and for which products or services you have registered (e. g. registration for newsletter subscription, webshop account).

If you have consented to the processing of your personal data by using the Pinterest Tag and you wish to withdraw your consent, it is possible to change your cookie settings on this page (scroll up to the top of the page). You also have the option to change your browser settings. How you can do this is explained further below in this Cookie Policy (see “How to disable cookies”).

Alternatively, if you have consented, you may disable the Pinterest Marketing Tag as a logged-in Pinterest user in your account settings at https://help.pinterest.com/en/article/personalized-ads-on-pinterest. For information on how to opt-out of interest-based online advertising on and via Pinterest at a later date without logging in, visit http://optout.aboutads.info/?c=2&lang=EN.

For more information about Pinterest's data processing, see https://policy.pinterest.com/en/privacy-policy.