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Together into the AI future: tesa’s holistic approach to digital innovation

Technologies

With its first Global AI Day, tesa emphasizes its commitment to establishing artificial intelligence as a strategic success factor. The company is pursuing a holistic approach that equally incorporates employees, processes, and technologies.

From vision to reality: AI in daily business operations

A key element of tesa’s AI strategy is open access to AI technologies for all employees: With the introduction of its own Large Language Model (tesaGPT) in 2023 and the integration of Microsoft 365 Copilot at the beginning of this year, generative AI is available to all employees for their daily work.

This comprehensive employee empowerment is already showing positive results across many business areas: In product development, AI-supported analyses and simulations significantly accelerate innovation cycles. In production, automated quality controls ensure consistently high standards, while intelligent systems enable faster and more precise consultation in customer service.

Collaborations as accelerators

The enhanced collaboration with companies like Snowflake and SAP, along with the broad integration of cutting-edge Microsoft technologies, underscores tesa’s ambitions in AI. These partnerships enable efficient processing and utilization of data from various sources for AI applications. They thus create the foundation for a powerful infrastructure for data-driven innovation. This enables tesa not only to integrate business processes and analysis tools but also to develop customized AI solutions for specific use cases.

At tesa’s first Global AI Day, employees present innovative AI applications and discuss the digital strategy.

Clear framework for responsible AI use

tesa’s holistic approach to AI was evident at the first Global AI Day, which recently took place at headquarters and various international locations. The event demonstrated practical AI applications in product development, manufacturing, and quality control. It showcased how AI supports employees in delivering additional value to customers. During the event, tesa also presented its AI Charta, which summarizes the strategic goals for AI implementation: enhancing competitiveness through process optimization, developing innovative products and services, and improving customer experience. The Charta provides a clear framework within the company and emphasizes key aspects such as transparency, fairness, data protection, and ethical development. It is supported by detailed compliance guidelines and processes that tesa will now establish and expand.

Employees at the center of transformation

To successfully implement the AI transformation, tesa is making targeted investments in employee development. A comprehensive qualification program ensures that all staff acquire the necessary competencies for working with AI technologies. AI Ambassadors actively drive company-wide knowledge transfer.

Outlook: AI as an innovation enabler

The consistent integration of AI technologies is already showing measurable success: Manufacturing productivity is increasing through the successful use of machine learning and predictive AI functions. Simultaneously, development time for new products is significantly reduced through digital twins. In customer service, AI-supported systems enable faster and more personalized consultation through automatic analysis of customer inquiries and corresponding product recommendations.

With this clear vision and established technological foundations, tesa is optimally positioned to leverage the opportunities of artificial intelligence. The combination of strategic partnerships, systematic employee development, and a clear ethical framework forms the foundation for a sustainable and successful AI transformation within the company.