Exterior Innovation Day
16-17 June 2026

Welcome to the Exterior Innovation Day 2026

Join us at tesa SE in Norderstedt on 16–17 June 2026 for a focused 1.5-day event on the future of automotive exteriors.

On 16 June, enjoy a full day of networking, presentations, and an in-house fair. The event will be opened by tesa’s CEO, followed by keynotes from industry leaders (to be revealed) and sessions on innovation, automation, quality, testing, and market trends.

On 17 June, take part in a guided visit of tesa’s production facilities.

Please register below for the Exterior Innovation Day (16 June) or the full experience, including the Exterior Innovation Day and Plant Tour (16–17 June).

Complete your registration for the Exterior Innovation Day

Click the link below to register for the Exterior Innovation Day 2026. Please select if you will participate in the first day only or join our Plant Hamburg tour on the second day as well.

COMPLETE REGISTRATION

Agenda

01Day 1: Exterior Innovation Day

09:10-09:30: Keynote CEO
tesa SE

09:30-10:00: Automotive Growth Strategy
tesa SE

10:00- 10:30: Industrializing Holographic Displays for Smart Cockpits
tesa SE

11:15-11:45: How tesa enables Future Technologies
tesa SE

11:45-12:15: Smart Manufacturing: AI driven Tape Automation
tesa SE

13:30-14:00: Collaboration on Seals - best practice and OEM Validation

14:00-14:30: From Molecule to Motion: Pioneering Material Science in the Automotive Industry
Covestro

15:15- 15:45: Benchmarking, Market Insights and Exterior Trends
A2Mac1

15:45-16:15: From Testing to Simulation: Data‑Driven Exterior Bonding
tesa SE

02Day 1: Evening event

19:00- : Dinner at StrandPauli

StrandPauli is a premier, year-round beach club in Hamburg located directly on the Elbe River near the Landungsbrücken, offering a Caribbean atmosphere with palm trees, sandy floors, and deck chairs. We invite you for a barbaque in these wonderful settings.

StrandPauli
Sankt Pauli Hafenstraße 89
20359 Hamburg

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03Day 2: Plant tour

09:00 - 13:00: Get a chance to see tesa Werk Hamburg GmbH. Here we produce single and double-sided adhesive tapes in Hamburg – using state-of-the-art production facilities which are among the most modern in the world.

tesa Werk Hamburg GmbH
Heykenaukamp 10
21147 Hamburg
Germany

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COMPLETE REGISTRATION