Room for New Ideas
Trend researchers agree: Creativity is the key competence of the future. For six months now, a new meeting room at the tesa Headquarters has been facilitating creative meetings and fresher ideas.
"If you strive to survive in the market of tomorrow, you must rely on the creative potential of your employees. They are the only ones who can sense new customers' needs and generate innovations", highlights the renowned management consultant and bestselling author Reinhard K. Sprenger ("Das Pronzip Selbstverantwortung" - The Principle of Personal Responsiblity"). Yet flashes of genius and good ideas don't come at the push of a button. Creative experts therefore recommend breaking out of your daily routine. This way you may rethink things and develop different perspectives. A conventional workplace is often not suitable for this venture.
tesa is one of the 30% of companies in Germany that have set up a so-called ‘Innovation Room’ for their employees to come up with fresh ideas. Next to inspiring colours and sophisticated lighting concepts, unconventional furniture helps to promote creative thought processes. You can tell already from afar that the creative space at tesa inspires fresh impulses: There are comfy stools which shine in bright green, pink and blue. And there are mobile partition walls, a projector, a small grandstand and plenty of space for movement and thus for free design and creativity.
If you wish to work on new concepts, product ideas or simply in a different workshop format, conventional meeting rooms will soon bring you to your creative limits – at least if you want to think ‘outside the box’. Creative processes need spaces that are flexible, where participants can move freely and have enough space to make their ideas visible.
“It doesn’t really matter what we call this room – Creative Room, Room for Ideas, Innovation Space or Creative Area. The decisive factor is that it offers the opportunity to work differently, and that its features and design distinguish it from traditional meeting rooms. Simply try something different and let your ideas and thoughts run free. Often you may experience the greatest surprises and the best results in rooms or areas where interdisciplinary teams can work together flexibly and freely,” explains Nina Schulz, Digital Change Agent and co-initiator of the Creative Room.
Feedback is essential; therefore, the room can be rated on an on-site tablet. The team around the Digital Change Agents at tesa welcomes suggestions and critique at all times and takes ideas from colleagues very seriously. After the first six months, the initiators pooled the feedback from their colleagues and felt confirmed in their assumption that a room can influence the attitude towards a meeting and thus the results.
It is particularly important that the new room does not stick to a fixed concept, but simply provides many tips, ideas and methods on how to get to your destination with the help of the available furniture and spaces. However, it should also grow and change. “We definitely don’t want a room that doesn’t move with the flow,” confirms Nina Schulz.