Markets
Not every breakthrough needs to be headline-grabbing. Sometimes, it’s the incremental, behind-the-scenes improvements that make the biggest impact – especially when they’re built around real customer challenges.
tesa is committed to driving innovation in all its forms, from the loudly transformative to the quietly powerful.
Innovation often happens where complexity slows progress. That’s why many recent developments in the adhesive solutions space are focused on helping manufacturers improve efficiency and precision.
In the automotive sector, for example, tesa collaborated with Porsche to co-develop an automated tape application process for hole covering in the body shop – a solution that combines robotics-compatible adhesives with a fully integrated manufacturing system. This approach demonstrates the need for innovation to be driven not only by advanced products, but through collaboration and process improvements.
Meanwhile, in the electronics and EV battery space, tesa’s bond and detach technology enables components to be removed cleanly for repair, refurbishment, or recycling, supporting design for disassembly. tesa develops even more Debonding on Demand technologies, giving manufacturers new ways to improve product circularity, enhance manufacturing flexibility, and reduce environmental impact.
The best adhesive innovations do more than solve one specific issue; they contribute to smoother processes, cleaner outputs, and greater flexibility on the line.
AI is becoming a key enabler of smarter, faster innovation. When implemented effectively, it’s part of a much broader digital transformation – one that empowers teams to make informed, data-driven decisions that benefit the entire supply chain.
This goes beyond applying AI to a few isolated use cases. From predictive analytics to machine learning, these technologies are being used to anticipate demand, reduce friction, and support faster, more accurate planning. In practice, that means better product availability, quicker response times, and fewer disruptions.
When it comes to incorporating AI, it’s not about innovation for innovation’s sake. It’s about identifying friction points and using technology to eliminate them and solve real problems.
The sustainability of adhesives is a growing priority across industries. Manufacturers need solutions that support circularity, lower emissions, and meet changing regulations without sacrificing performance.
In 2024, nearly 40 of tesa’s new product launches had a sustainability impact, featuring innovations such as:
However, sustainability doesn’t end with the adhesive solution itself. Innovation and sustainability are deeply connected, and choosing the right adhesive application can help to improve process efficiency, waste reduction, and circularity. At tesa, we use our technical expertise not only to develop more sustainable adhesives, but also to support our customers in creating more environmentally responsible products and processes.
Innovation doesn’t always come prepackaged. The most effective solutions are often developed in partnership, designed specifically around your process, product, and priorities.
Sometimes, that means adjusting a product for sustainability. Sometimes it’s developing an entirely new application process. And often, it’s helping a team validate their ideas faster so that they can move forward with certainty.
Look for a partner that can test quickly, adapt flexibly, and support you from prototyping through to production. The ability to validate new materials or application tools in a controlled setting can help de-risk development and accelerate your timeline.
Whether you’re exploring new materials or redesigning a process, the right adhesive partner is closer than you think, bringing solutions that are ready to support you now – not three years from now – while being prepared for tomorrow.
Whether you need fast delivery, technical alignment, or long-term supply confidence, regional expertise supported by global infrastructure gives you the best of both.
It’s not just about where your adhesive tape solutions come from, it’s about how well your partner understands your goals, and how reliably they help you reach them.
125+ years of adhesive expertise is closer than you think
