Innovation meets craftsmanship: tesa introduces comprehensive new product line for professional craftspeople
- Contemporary: Three newcomers for greater precision - 13 new products since April 2024
- Efficiency: High quality and time savings for everyday craft work
- Sustainability: Recycled materials from sustainably managed sources
Norderstedt, October 15, 2025 - tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, is expanding its professional range for painters and craftspeople with several new products. The focus is on three innovations: tesa® 2in1 Professional 4460, tesa® Silicone Precision Masking Tape 4455, and the self-adhesive protective paper tesa® Professional 74922 help painters and craftspeople achieve high-quality results despite increasing workloads and growing demand for renovation work. With these new launches, tesa once again underscores its expertise in innovative and practical solutions for the crafts sector.
Unique Solutions for professional requirements
What makes tesa® Professional 4460 2in1 Precision Masking Tape special: it is applied only once but can be used twice. After applying the first layer of material such as plaster or sealant, the top layer can be easily removed using the integrated finger lift. The second layer is revealed and can be used when applying the next layer of material. With UV resistance of up to 6 months, the product ensures precise paint edges and optimal results.
tesa® Professional 4455 Silicone Precision Masking Tape is a newcomer to the market with its combination of washi paper and silicone coating. It enables adhesion to silicone and other difficult-to-bond, dirt-repellent surfaces while delivering the sharp paint and lacquer edges expected from a precision masking tape®.
The new self-adhesive protective paper tesa® Professional 74922 is a professional-quality kraft paper that provides effective protection against paint splashes and scratches on various surfaces. It can be effortlessly applied, repositioned, and removed without residue – ideal for efficient protection of floors, stairs, and window sills.
"With our new product solutions, we specifically address the challenges that craftspeople face daily," explains Christoph Bossard, Head of Marketing Specialized Trade Europe, at tesa. "The shortage of young talent and skilled workers in the industry and the growing demand for renovation work due to demographic change will lead to a bottleneck in the sector. Through our innovative solutions, we want to help save time while achieving optimal results."
Sustainable product development in focus
With the new products, but also with the further development of the overall portfolio for painters and craftspeople, tesa places particular emphasis on sustainability. The new, large-format covering paper is made from recycled material from sustainably managed sources. The solvent-free adhesive underscores tesa's commitment to more sustainable product development. In addition, a large portion of the precision masking tape range will be converted to materials from sustainably managed sources by the end of the year. Since April 2024, tesa has introduced 13 new product solutions in the crafts sector, including duct tapes with a recycling content of > 60% in the backing film.
The new products tesa® Professional 4460 2in1 Precision Masking Tape, tesa® Professional 4455 Silicone Precision Masking Tape, and the self-adhesive protective paper tesa® Professional 74922 are already available in stores. Further additions to the portfolio will follow later this year.
More information about the new products and the entire tesa range here.
About tesa SE
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.
tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group’s sales (2024: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,400 employees today.
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