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Quick overview
Emblem mounting tapes are designed for automotive applications that require strong, long-lasting, and visually discreet bonding of exterior emblems and components.
The tapes are used across cars, motorcycles, emergency vehicles, and transportation trucks where resistance to vibration, stress, temperature changes, and weather exposure is required.
Acrylic foam core technologies help compensate for thermal elongation of bonded parts while providing reliable bonding performance across a variety of surfaces.
Additional benefits include UV resistance, humidity resistance, sealing performance, cold shock resistance, and design flexibility.
Choosing the right adhesive for vehicle exteriors requires some consideration. You need a solution that is strong, resistant to vibration, stress, and temperature changes. Plus, it must have a long-lasting bond. You also need something that sits flush with the bodywork's angles and ridges without showing.
Emblem mounting tapes are typically used for automotive applications. These include cars and motorcycles, all the way through to specialist vehicles such as emergency services and transportation trucks.
In particular, our most popular emblem mounting tapes, widely approved by OEMS, are the tesa® 772xx and 78xx ranges.
The viscoelastic acrylic foam core of tesa® ACXplus 77210 helps provide a strong, reliable bond across a variety of surfaces and substrates. The foam core is able to compensate stress caused by thermal elongation of bonded parts, and is resistant to extreme swings in temperature, as well as UV resistant.
Key features:
Viscoelastic acrylic foam core compensates stress caused by different thermal elongation of bonded parts
Good dynamic and static shear resistance over a wide temperature range
PFAS / PFOS free Product
High UV resistance
Good converting properties
tesa® ACXplus 78xx Black Line tape
This double-sided acrylic foam tape is ideal for mounting trims and components, as well as a specialist emblem mounting tape. Our tesa® ACXplus 78xx Black Line tape (opens in a new window or tab) comes in a deep black colour, making it ideal for mounting automotive parts.
Key features:
Viscoelastic acrylic foam core to compensate for different thermal elongation of bonded parts
Excellent cold shock performance
Deep black color for enhanced appearance and high design flexibility
Closed cell acrylic foam core for reliable sealing to prevent water penetration
High humidity and UV resistance
Superior push out resistance also at high temperatures
PFAS/PFOS free Product
Automotive mounting tapes approved by OEMs
Our automotive mounting tapes (opens in a new window or tab), tesa® ACXplus acrylic foam tape and tesa® PE foam tape have been approved for material and parts from a range of well known OEM and OES. These include Audi, BMW, Daimler, Stellantis, Ford, Geely, Hyundai, JLR, Renault, Toyota, VW and many more.
A core challenge in automotive manufacturing is cutting vehicle weight to improve fuel efficiency and reduce emissions. One way to achieve this is to reduce fixtures that add weight, such as screws and rivets.
That’s where adhesives, in particular automotive mounting tapes, are a game changer. Typical applications are vehicle exteriors, such as:
Aeroflap
Emblem
Rocker panel
Body side molding
Roof trim
Brake light spoiler
Headlight washer
Fender flare
Shark fin antenna
Window frames
Parking sensors
Front and rear molding
Seals
Emblem mounting tapes for secure automotive attachment
Best for: Emblem mounting tapes are designed for mounting automotive emblems and exterior components that require durable bonding and long-term resistance to environmental and mechanical stresses. They support applications across a wide range of vehicle types.
Why they perform
Strong and reliable bonding performance
Compensate for thermal elongation of bonded parts
Resistant to vibration and stress
High UV resistance
High humidity resistance
Excellent cold shock performance
Typical applications
Automotive emblem mounting
Motorcycle emblem attachment
Mounting trims and components
Emergency vehicle exterior attachments
Transportation truck exterior attachments
Performance takeaway: Emblem mounting tapes provide durable, weather-resistant bonding solutions that help securely attach automotive emblems and exterior components while maintaining design flexibility.
Using specialist automotive mounting tape instead of traditional liquid glues, screws, and rivets gives you the freedom of less mess and less mass to the vehicle's overall weight. But it goes deeper.
Available in gray or black to suit aesthetic requirements, our emblem tapes also come in a range of thicknesses from 0.4 - 2.0 mm, ensuring the perfect clearance between surfaces.
Offer enhanced safety features, such as specialist fire-retardant and heat-resistant tapes. These are especially important on electric vehicles where the battery can reach temperatures up to 150° C.
Watch our automotive seals webinar
If you’d like to dive deeper into our automotive mounting tapes, you can watch our webinar on how tesa® ACXplus can enhance your production processes.
Focusing specifically on emblem mounting tape, such as the tesa® ACXplus range, here are the core benefits you can expect.
#1 Bonding power
A powerful bond, even between materials and substrates that are typically more challenging than the average. The heavy-duty bond of specialist tapes, such as emblem and other automotive mounting tapes, is not only reliable, but virtually invisible. Meaning you don’t need to sacrifice aesthetics for performance and reliability.
#2 Stress dissipation
Our specialist automotive and emblem mounting tapes have been engineered to withstand stress. From surface vibrations to extreme swings in temperature, this means that you can depend on tesa ACXplus range.
#3 Temperature and weather resistance
Changes in temperature, different weather conditions, UV exposure. All in a days work. These factors have been taken into account and tested when engineering the tesa ACXplus range.
#4 Minimum tape visibility once bonded
The foam layer on our emblem mounting tape is deep black to minimize visual disturbance to your vehicle's aesthetics.
#5 Unique conformability
Our automotive mounting tapes sit flush with the surface they’re applied to, creating consistent gaps between parts.
#6 Water sealing
Impermeable to water, solvents (such as washer fluid), and humidity, our tapes help prevent corrosion throughout your vehicle's lifetime.
#7 Noise prevention
Unwanted noises? Not here. Our tesa ACXplus range has a closed-cell foam construction that dampens vibrations and reduces sound between bonded parts.
Looking for more help selecting an automotive or emblem mounting tape?
Our team of adhesive specialists is on hand to help scope out the right tape for your applications. Whether you manufacture vehicles, work in construction, or electronics, we can help you find what you need.
Depending on the surface you are mounting your parts to, our adhesion promoters may be required to guarantee the best, long-acting bond.
In any case, proper preparation is key to achieving a long-acting bond. We recommend the following steps before applying our emblem mounting tapes:
#1 Clean the substrate to ensure that it is free of dust, grease, oil, moisture, and other contaminants. We recommend using a lint-free cloth and a solvent cleaner, such as ethanol, isopropanol alcohol, or tesa® 60040 Industry Cleaner.
While recommended, steps 2-4 are optional.
#2 Once your surface has been prepared, apply tesa® 60151 Adhesion Promoter. This should be done with a lint-free cloth, sponge, or brush, and wiped in a single direction.
#3 Immediately after this, use a clean lint-free cloth to remove excess adhesion promoter. A squeaking noise indicates a good layer of product has been applied.
#4 Wait between 30 seconds, minimum, and 5 minutes, maximum to allow solvents to evaporate.
#5 Once these steps have been taken, you can now apply your tape. The bond should be established within 15 minutes of application.
#6 To ensure good adhesion, apply uniform, moderate pressure when affixing the tape. For optimal results, we recommend using a manual or automatic roller.
Recommended pressure for tape mounting:
Product series
Line mounting
Vertical mounting
78xxx series
30 N/cm tape i.e. 3 kg per 1 cm tape width
20 N/cm² tape i.e. 2 kg per area of 1 cm² 2-5 sec.
Car emblems are commonly mounted using double-sided automotive adhesive tapes. For exterior applications, acrylic foam tapes are a reliable choice because their flexible foam layer can conform to the surfaces being bonded and absorb movement caused by vibration and temperature changes. This helps create a durable, virtually invisible bond between the emblem and the vehicle body. Our tesa® 772xx and 78xx ranges are popular emblem mounting solutions and are widely approved by OEMs.
What should I consider when choosing emblem tape for cars?
The first step is to consider the materials and surfaces being bonded. From there, look at the conditions the emblem will be exposed to, including temperature, moisture, UV radiation, and vibration. Tape thickness also matters, as it can help accommodate surface irregularities and determine the final position of the emblem on the vehicle body.
Why is tape thickness important when mounting car emblems?
Tape thickness affects both the fit and bonding performance of the emblem. A thicker tape can accommodate small variations or irregularities between the surfaces, while a thinner tape allows the emblem to sit closer to the vehicle body. The appropriate thickness therefore depends on the emblem design, surface geometry, and required bond
