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tesa's first Global AI Day: Pioneering AI integration for enhanced customer value and operational efficiency


  • Driving digital innovation: tesa showcases major achievements at its first Global AI Day.
  • Strategic foundation: tesa shapes its future with strategic partnerships, AI solutions, and a new AI Charta.
  • Customer focus: tesa enhances customer value through AI-driven interactions, processes, and targets.

 

Norderstedt – tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, showcased its comprehensive digital strategy and artificial intelligence integration this week at its first Global AI Day. During the event, the company showcased AI's business value and introduced its new AI Charta for responsible AI integration across all operations at tesa.

From enablement to operational excellence

Hosted at the company's headquarters with parallel events at global locations, tesa’s first AI Day showcased practical AI applications in product development, manufacturing, and quality control. The program demonstrated tesa’s commitment to innovation through comprehensive AI training and skills development initiatives, enabling employees to deliver enhanced value to customers.

AI transformation with partnerships and technologies

tesa has already achieved significant progress in AI implementation. The company demonstrates its innovation leadership and commitment to enhancing employee productivity through AI with several key initiatives: the early deployment of a custom large language model called tesa GPT in 2023, a strengthened collaboration with AI Data Cloud company Snowflake focusing on Big Data, Internet of Things (IoT) and Industry 5.0; and the global integration of Microsoft 365 Copilot, which is now accessible to all employees worldwide.

“AI is fundamentally transforming our business, driving efficiency and unlocking new potential across our products, technologies, and work culture,” says Dr. Norman Goldberg CEO of tesa SE. “Through our comprehensive digital strategy, which focuses on holistic implementation, clear business alignment and continuous training, we are already seeing clear results. We are well on our way to delivering smarter solutions to our customers while ensuring a responsible approach to AI. We are sending a strong message to our global organization to advance AI initiatives decisively and position tesa for the future.”

Reveal of AI Charta as strategic foundation

The tesa AI Charta - presented at this week AI Day - is based on three core pillars: operational efficiency in manufacturing and quality control, improved customer interaction throughout the journey, and accelerated technology and product development. It creates a strong foundation for expanding AI capabilities within the company.

"This framework guides our AI initiatives. We’re implementing AI holistically across people, data, technology, and governance, ensuring our entire organization is equipped with AI knowledge and maintains the right mindset. Rethinking business models and the way we work in response to AI and digital transformation needs to be emphasized. Companies that fail to do so risk being left behind as market dynamics shift at an unprecedented pace," says Dr. Jörg Diesfeld, CFO at tesa.

About tesa SE

As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.

tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group’s sales (2023: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,200 employees today.

 

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