tesa launches paper-based tear tape

New opening solution for recyclable packaging
  • tesa® 51344 is a new paper-based tear tape, offering an opening solution for plastic-free designs of shipping boxes and envelopes
  • Disposable with the board material (recyclability test acc. to PTS-RH 021:2012)
  • Paper backing from sustainably managed sources
  • tesa is one of very few manufacturers in the market currently offering customers a paper-based tape solution for this application
  • The new tesa® 51344 marks the beginning of a series of product adaptations for the tesa® corrugated board design tape assortment


Norderstedt, February 2023 - Online shopping is booming. According to Statista, global parcel shipping volume reached over 159 billion parcels in 2021. This number is expected to amount to 256 billion parcels shipped in 2027, which implies a CAGR of 8.5%. https://www.statista.com/statistics/1139910/parcel-shipping-volume-worldwide/#:~:text=In%202021%2C%20global%20parcel%20shipping,growth%20rate%20of%208.5%20percent.

The downside of online shopping and home orders: tons of board and paper waste that is not disposed of correctly. Very often, filling materials and adhesive tapes end up in wastepaper and must be meticulously separated before recycling processes are possible. This is where tesa comes in with its new product solution tesa® 51344.

tesa® 51344 is a paper-based tear tape for shipping envelopes and boxes. The tape’s innovative, strong paper backing is combined with a high-tack adhesive, ensuring a reliable bond also on board with highly recycled content. When the packaging is disposed of, the tape can be recycled along with the packaging material. tesa is one of very few producers in the market that offers this innovation in its portfolio, providing customers in the corrugated board industry with a more sustainable product, which is also suitable for automated production lines.

"With this new product solution, we present our customers with a fully integrated and more sustainable solution for the production of packaging and cardboard shipping material. We manufacture tesa® 51344 without solvents; the paper used comes from controlled sources," says Frank Domann, Corporate Marketing Director Industrial Markets at tesa. "The development of products that help promote sustainability is a strategically important goal for tesa. And we also want to support our customers and partners in achieving their sustainability goals. With tesa® 51344, our customers may take advantage of a more sustainable product for their manufacturing process, while at the same time we improve the ecological balance of shipping boxes or shipping envelopes," adds Domann.

Paper Technology Foundation (PTS) classifies tesa® 51344 as “recyclable”

The recyclability test acc. to PTS-RH 021:2012 confirms that tesa® 51344 is recyclable and therefore disposable with the board material. This method is used to determine the content of dissolved, colloidal, and suspended substances in the aqueous phase of the fiber suspension following pulping on a laboratory scale.
During its development phase, tesa® 51344 also passed several application tests with different cardboard and corrugated flute types. The adhesive tape convinces with its strong adhesive strength and a reliable opening performance. Customer-specific substrates can be tested at any time upon request at tesa. The new tesa® 51344 is now available to all interested customers and further information is available here.

About tesa SE 

As a multinational company, tesa develops innovative adhesive tapes and self-adhesive system solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations. 

tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and soon also in Vietnam. Around three quarters of the tesa Group’s sales (2021: EUR 1,499 million euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 4,800 employees today. 

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