tesa Annual Press Conference

tesa SE experiences significant growth. Dynamic development in the business with the automotive industry, recovery in Europe

• Sales up 4.4%, EBIT margin at 17.0%
• Disproportionate growth with products for cars, especially in Asia
• Consumer business: international campaign strengthens brand in Europe
• More customers in the construction segment rely on ACX^plus products

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Acrylate adhesive tapes change the construction industry. More than 20 external test reports and certificates

Three years ago, the tesa Group introduced an innovative generation of especially high-performance adhesive tapes: tesa® ACX^plus. These products are based on a patented method used for solvent-free coating of double-sided acrylate adhesive tapes. The secret of these tapes, which have coating thicknesses of up to 4,000 micrometers, lies in a specialized term: viscoelasticity. This term is used to describe material behavior characterized equally by elastic and fluid, or viscous, properties. The positive effects are excellent adhesion, dissipation of stress and resistance to temperature and weather conditions. With the tesa® ACX^plus product range, tesa is progressively tapping into new and attractive market segments.

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Consumer: further investments in Europe-wide brand campaign, new product range structure and POS presentation for painter’s tapes

A brand’s identity and appearance offer important guidance for consumers. Especially in highly competitive markets where trademarks are growing ever stronger, high brand recognition and a clear image are key success factors. That is why tesa’s Consumer & Craftsmen business unit invested a seven-figure amount in building the tesa brand in other countries in Europe in 2014.

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