Your cookie settings for tesa.com We use cookies and other technologies (incl. 3rd party services) to offer you website features, to understand the usage and to optimize our offering as well as providing you with individualized offers and ads. In this context, we also use service providers in third countries outside the EU without an adequate level of data protection, which entails the following risks: Access by authorities without information, no data subject rights, no legal remedies, loss of control. For more information, check out our privacy policy and our cookie policy, where you can change your cookie settings at any time.
Absolutely necessary to ensure that you can use the site, e.g.
  • Store your privacy settings and language preferences
  • Session handling
  • Website-Login
  • Shopping basket
Recommended to use the site optimally, e.g.
  • Search history
  • Website-analytics
  • Individual recommendation of offers and content within our site
  • Testing new features
Services which offer extended analysis of usage behaviour within and outside of our website.
  • Advertising services & trackers
  • Social network integration
For additional information you can visit our privacy policy and cookie policy.
Settings saved successfully
Industry About tesa Sustainability Career Press & Insights

Successful integration: tesa nie wieder bohren on track for growth


The goal of the tesa strategy is both to generate organic growth and to strengthen the international group of companies through acquisitions. tesa SE acquired the former nie wieder bohren ag in April 2017. This affiliate is a perfect addition to the company’s product and technology portfolio, and it brings the group new sales channels with major commercial customers such as residential construction firms, hotel chains, and medical centers. The process of integrating the renamed tesa nie wieder bohren GmbH was successfully completed on the German market in January 2018.

“Self-adhesive tesa nie wieder bohren bath accessories are the perfect complement to proven tesa adhesive solutions such as Powerstrips and the tesa® Smart Mounting System,” explains Reinhold Zintgraf, Managing Director of tesa nie wieder bohren GmbH. “This gives consumers added room for creativity while ensuring simple, secure mounting. And that’s added value that brings new sales opportunities for retailers and makes it possible to tap into additional groups of buyers,” Zintgraf adds.

Impressive product range concepts and POS measures

The response to the tesa nie wieder bohren range has been tremendous: Over 1,500 stores affiliated with the ten largest DIY superstores in Germany are already benefiting from the extensive product portfolio. With impressive product range and communication concepts along with strategic POS measures, tesa is helping to boost its retail partners’ sales. Further milestones are coming up soon: tesa nie wieder bohren products are slated to launch on the international market in July 2018. There are also plans to steadily expand the range with even more products, such as six self-adhesive tesa bath accessory series in the high premium segment, encompassing as many as 100 additional tesa nie wieder bohren items.

Press Downloads

Here you can add all documents and media files to the download cart at once.