Strategic cooperation agreement: tesa and ZEISS join forces to industrialize large-scale holographic technology


The agreement sets the stage for mass production of functional holographic films – with automotive windshields as flagship application
  • Strategic partnership formalized: tesa and ZEISS have signed a cooperation agreement to jointly industrialize holographic technology.
  • Focus on series replication: The combination of micro-optical expertise and advanced adhesive technologies enables large-area, reliable replication of holographic films.
  • Clear emphasis on automotive: Joint development efforts are aimed at transparent display solutions for automotive applications.

Norderstedt – tesa and ZEISS are joining forces to bring holography to industrial scale. The two companies have signed a strategic partnership agreement to drive the serial replication of large-format, holographically functionalized films – with a focus on transparent display applications in automotive windshields.

By combining ZEISS’s microoptics expertise with tesa’s advanced adhesive technologies, the partnership aims to enable scalable, process-stable production of optical holographic components for integration into transparent surfaces such as glass.

A flagship project of the collaboration is the development of holographic display solutions for vehicle front windshields. These solutions promise reduced weight and installation space, while enabling additional visual and functional features for drivers and passengers alike.

Pooling industry expertise to shape next-gen technologies

Both partners bring deep industry knowledge and experience in the industrial implementation of technological innovations: ZEISS as a leading provider of micro-optical components and tesa as a long-standing development partner across various industries, focusing on self-adhesive product and system solutions.

“As a long-standing partner to the automotive and consumer electronics industries, tesa brings its extensive process and materials expertise to the partnership with ZEISS. Together, we will significantly advance the serial replication of holographic solutions. With ZEISS, we have a global technology leader by our side – we look forward to working closely together and developing forward-thinking projects for our customers," says Dr. Ingrid Sebald, Board Member for Technology at tesa.

ZEISS also sees the collaboration as a strong signal toward future technologies. “This partnership is a milestone in the industrialization of holography – especially for large-scale applications. Together with tesa, we are laying the foundation for bringing holographic innovation to market in a scalable and economically viable way,” says Roman Kleindienst, Head of ZEISS Microoptics / EVP ZEISS Microoptics.

About tesa SE

As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.

tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group’s sales (2024: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,400 employees today.

Press Downloads

Here you can add all documents and media files to the download cart at once.