Stop the kitchen chaos: tesa launches practical kitchen assortment
- tesa® Kitchen offers modular solutions for flexible kitchen organization
- Easy installation without drilling and residue-free removal thanks to tesa® Powerkit technology
- Extensive range with attractive retail concepts now available in stores
Norderstedt – tesa, international manufacturer of innovative adhesive tapes and self-adhesive product solutions, starts the new year with an innovative assortment for kitchen organization. The new product line tesa® Kitchen offers a flexible and more sustainable solution for organizing kitchens – completely without drilling. The tesa® Kitchen range consists of adhesive-mounted rails and adapters to which various elements such as kitchen roll holders, herb pots, boxes, and storage units can be easily attached and rearranged. The new product line is available in stores and selected online shops from January 2025.
Easy handling, secure hold
The tesa® Powerkit technology forms the heart of the new system and enables secure hold without drilling. The products can be quickly installed and removed without residue – perfect for renters and anyone who wants to stay flexible. With a tesa® Powerkit refill pack, the sets can also be used a second time in a new kitchen. The simple, white design harmoniously fits into various kitchen styles.
Strategic extension of product range
With the introduction of the new product line, tesa is taking a strategically important step and expanding its product portfolio with a practical decorative solution that is flexible, functional, and stylish. "tesa® Kitchen is an innovative range with real added value for our customers. With this product line, we are opening up new areas of application and targeting new customer groups," says Hilde Cambier, Head of New Product and Business Development at tesa. "With tesa® Kitchen, we are entering an attractive business field with potential for additional sales, which we will support in retail through eye-catching placements and targeted advertising measures."
The tesa® Kitchen range has already been tested in selected markets and digital channels before the retail launch. Initial customer feedback has been consistently positive. tesa® Kitchen has been available in various versions in both DIY stores and selected furniture stores since January 1, 2025. Single sets for quick start and sets with multiple combinable items are available for sale at launch. Pull-outs for organizing kitchen cabinets will be available from April 1, 2025
More information: Kitchen organisation without drilling
About tesa SE
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.
tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group’s sales (2023: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,200 employees today.
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