tesa Corporate Design receives German Design Award

A new award for the tesa design: with the German Design Award 2022, the German Design Council honored the further development of tesa's corporate design. After the German Brand Award 2021, the "Special Mention" is the second award for the new tesa design. 

The renowned German Design Award honors companies whose products and projects are groundbreaking in the international design landscape.

tesa received the "Special Mention" award in the category Excellent Communications Design for the further development of its corporate design. With the evolution of the tesa design, the company is aiming for expanded application possibilities in the digital environment, for the further development of the brand as well as for boosting recognizability. This year, already for the tenth time, the German Design Council presented the awards to the winners in the Categories 'Excellent Product Design', 'Excellent Communications Design', and 'Excellent Architecture'.

"As an innovative company where the development of new products is already part of our DNA, the overall image concept must be in tune. In this context, the corporate design is one of the most important factors," says Sandy Eggers, Head of Corporate Branding in the Corporate Communications department at tesa, responsible for the further development of the tesa design. "With our consistent market presence, we strive to make professionalism, innovation as well as our customer focus perceptible on an emotional level too".

The German Design Award is given by the German Design Council ('Rat für Formgebung'), the German brand and design authority. Founded in 1953 on the initiative of the German Bundestag, the foundation supports businesses in consistently achieving added brand value through design. Further information about the German Design Award is available here: www.german-design-award.com.

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About tesa SE

As a multinational company, tesa has been developing innovative adhesive tapes and self-adhesive system solutions for various industries, commercial customers, and end consumers. The age of technical adhesive tapes began 125 years ago – in Hamburg. Currently, there are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.

tesa is present in 100 countries and operates plants in Germany, Italy, China, the USA, and soon also in Vietnam. Around three quarters of the tesa Group’s sales (2020: EUR 1,326 million) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with 4,800 employees today.

Bettina Feldgen

Head of Corporate Communications

Corporate Communications

Phone: +49 40 88899 0

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One consistent brand experience across all touchpoints

One consistent brand experience across all touchpoints

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Professional leaflets focusing on the essentials

Professional leaflets focusing on the essentials

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An increased digital brand experience following the mobile first approach

An increased digital brand experience following the mobile first approach

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Graphic elements that complete the design

Graphic elements that complete the design

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A headline concept that allows flexibility

A headline concept that allows flexibility

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German Design Award Special 2022 (1)

German Design Award Special 2022 (1)

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German Design Award Special 2022 (2)

German Design Award Special 2022 (2)

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