Marketing Specialist (m/f/x)

• Execute dedicated projects and overarching tasks to drive business and achieve growth
• Ensure successful implementation of product launches on a global level
• Analyse the category to gain deep knowledge of consumer insights, category needs & growth potentials
• Support Product Lifecycle Management
• Support innovation projects based on existing core assortment (e.g. private label requests, line extensions)
• Part of interdisciplinary project team
• Incorporate needs of key stakeholders (regional marketing / sales) to maximize category success
• Support in operational budget steering

• Master of Business Administration or equivalent, preferred with a marketing focus
• First working experience in marketing, product, brand, innovation and/or digital marketing in leading FMCG companies
• Strong analytical, conceptual and entrepreneurial thinking
• First experience in project management is mandatory
• Assertiveness, team spirit and ability to work independently on projects and tasks is essential
• High passion for user and brand
• Excellent verbal and written communication skills in English and German, additional other foreign language is of advantage
• Profound computer/digital skills (Microsoft Office, GfK/Nielsen market panels, Google Analytics, Ideation and Collaboration tools of advantage)

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products. With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.