Consumers are exposed to an ever increasing number of purchasing decisions. A typical US supermarket carries around 40,0001 different items, all of which are relying on packaging designs to grab the customers’ attention.
To increase the visual effect and attract more consumers to their product, packaging designers and printers are working on more challenging and creative design elements.
tesa Softprint® 72420 FE was developed to support these endeavors. Our new product development helps packaging designers produce more critical motifs using very fine screens and halftone images. tesa Softprint® 72420 FE is fully-equipped with our new product core and high performance adhesives. The construction of this tape helps flexographic printers reduce job preparation time, promote uninterrupted print runs, and provide fast and clean plate and tape removal.