The next time you happen to have a bottle of Bordeaux in your hands, the bottle might be able to “tell” you something. Scanning the QR code with your smartphone provides information on the region and the grape variety, the type and duration of storage and even meals that pair well with the fine wine. A special label makes this online interaction possible – developed and manufactured by tesa scribos®. The company, which is based in Heidelberg, specializes in the connection of physical products with the digital world.
The New Label
Markets
From holographic labels to product markings that speak out loud: tesa scribos® connects products with the digital world via interactive touchpoints.
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"We support our customers holistically, from the conception of ideas to development and implementation, to long-term project management."
Dr. Tobias Kresse
Managing Director of Innovation at tesa scribos®
Which wine pairs well with…? – The wine label provides further assistance online.
© Pixeden
Diverse Technology
Alongside the wine and spirits sector, manufacturers from the automotive, consumer electronics, cosmetics, fashion, and food industries let their products speak for themselves – whether this is for the purpose of contests, customer surveys or protection against forgery. “We support our customers holistically, from the conception of ideas to development and implementation, to long-term project management,” explains Dr. Tobias Kresse, Managing Director of Innovation. As a result, every label is tailored precisely to the requirements of the brand as regards material, size, functionality and branding. Creativity knows no bounds. Furthermore, the labels are serialized and give each product a unique identity.
Is the manure authentic? Authentication, instructions for use and coupons in a mobile application.
© Gregory Hayes/Unsplash
A further example emphasizes the potential of technology: Farmer Müller buys a special variety of manure. What is important to him is both the quality and the correct usage – the success of his crop relies on it. Via a QR code, he first arrives at a project authentication page – proof of the authenticity of the branded product. Müller then enters his individual requirements (crop variety, hectares of arable land, location, etc.) and promptly receives instructions for use that fit his requirements, additional tips and even a coupon for his next purchase.
Customer Centricity
Having an interactive touchpoint label does not just give farmer Müller a positive customer experience; it also provides the manufacturer with useful data for marketing and product development. Customer centricity is therefore the focus for tesa scribos®: “Our customers have high expectations as regards digitalization and security. We meet these expectations with our labels,” says Elena Bose, International Communications Manager. Of course, the quality requirements also apply to the adhesive strength of the labels. This is where the parent company tesa comes into play: It provides the perfect adhesive for every surface.
"Our customers have high expectations as regards digitalization and security. We meet these expectations with our labels."
Elena Bose
International Communications Manager at tesa scribos®
Successful Since 2001
The success story of tesa scribos began in 2001, with its first invention – using tesa products as data storage (particularly as protection against forgery). Since then, the mid-sized company has developed itself into a leading solutions provider for the digital revolution at product level. It focuses on unique labels and digital tools that allow products to communicate with consumers, exchange data and interact with track-and-trace systems. The wholly-owned affiliate of tesa SE, which specializes in adhesive solutions, employs 90 people at its headquarters in Heidelberg. Its customers include internationally leading companies such as Peugeot, Bosch, Castel, Danone and Chloé.