Alongside the wine and spirits sector, manufacturers from the automotive, consumer electronics, cosmetics, fashion, and food industries let their products speak for themselves – whether this is for the purpose of contests, customer surveys or protection against forgery. “We support our customers holistically, from the conception of ideas to development and implementation, to long-term project management,” explains Dr. Tobias Kresse, Managing Director of Innovation. As a result, every label is tailored precisely to the requirements of the brand as regards material, size, functionality and branding. Creativity knows no bounds. Furthermore, the labels are serialized and give each product a unique identity.

A further example emphasizes the potential of technology: Farmer Müller buys a special variety of manure. What is important to him is both the quality and the correct usage – the success of his crop relies on it. Via a QR code, he first arrives at a project authentication page – proof of the authenticity of the branded product. Müller then enters his individual requirements (crop variety, hectares of arable land, location, etc.) and promptly receives instructions for use that fit his requirements, additional tips and even a coupon for his next purchase.

Having an interactive touchpoint label does not just give farmer Müller a positive customer experience; it also provides the manufacturer with useful data for marketing and product development. Customer centricity is therefore the focus for tesa scribos®: “Our customers have high expectations as regards digitalization and security. We meet these expectations with our labels,” says Elena Bose, International Communications Manager. Of course, the quality requirements also apply to the adhesive strength of the labels. This is where the parent company tesa comes into play: It provides the perfect adhesive for every surface.