tesa underscores its presence in Southeast Asia: Dr. Norman Goldberg accompanies German Federal President Steinmeier on a delegation trip to Vietnam and Thailand

  • The CEO of tesa SE is once again a member of the business delegation led by German Federal President Frank Walter Steinmeier and visits destinations including Hanoi, Ho Chi Minh City and Bangkok.
  • Talks with local business representatives and political representatives are on the agenda.
  • Thailand and Vietnam are important growth markets for tesa in Southeast Asia, where the company is continuously expanding its presence


Norderstedt – Last year, tesa, an international manufacturer of adhesive tapes and self-adhesive solutions, expanded its presence in Southeast Asia with the opening of its new site in the Vietnamese port city of Haiphong. In order to intensify local business relations, make new contacts and meet with important political decision-makers, the CEO of tesa SE, Dr. Norman Goldberg, is once again accepting the invitation of the Office of the Federal President this year. From January 22 to 27, Goldberg will visit various destinations in Vietnam and Thailand as part of a business delegation led by German Federal President Steinmeier. The agenda includes visits to scientific and cultural institutions as well as talks with representatives of the governments of both countries and regional companies. For example, the Federal President's delegation will visit the Mercedes plant in Samut Prakan, Thailand, to discuss the development of the rapidly growing e-mobility market.

Business relations, sustainability, and skills shortage as focal topics

As part of the trip, tesa engages in discussions with other participants and local representatives, focusing primarily on economic policy issues. Dr. Norman Goldberg states, ""I am looking forward to intensive discussions with exciting new partners and potential customers. In addition, more complex issues such as the skills shortage in Germany and the Southeast Asia region, as well as the development of more sustainable solutions, are important points of discussion for us. As we expand in Vietnam and increase our presence in countries like Thailand, it is important for us to proactively address these challenges. This trip is a great catalyst for that."

As one of the most important growth markets globally, Asia holds a central significance for tesa. The company distinguishes between the Greater China and Asia Pacific regions. In Asia Pacific, tesa operates in eleven countries, including India, Thailand, Vietnam, and Malaysia, with its regional headquarters in Singapore. Vietnam serves as a central hub to cater to rapidly growing markets and business segments such as the electronics and automotive industries. The newly opened production facility in Haiphong is evidence of the company's growth in the region. Approximately 40 million square meters of adhesive tape will be manufactured there annually on a site covering an area of around 70,000 square meters. tesa is expanding local production capacities and optimizing supply chains to ensure reliable regional availability of both products and transportation capacities, as well as raw material supply.

About tesa SE

As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.

tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and soon also in Vietnam. Around three quarters of the tesa Group’s sales (2022: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,000 employees today.

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