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New B2B communication scope: tesa appoints Fox Agency as a lead agency for global industrial campaigns


Norderstedt – tesa, the international manufacturer of innovative tapes and self-adhesive product solutions, is expanding its agency setup and will work with Fox Agency in the future for global B2B communications in the industrial segment.

Starting immediately, tesa’s new agency partner will develop and realize integrated campaigns aimed at different industries worldwide in close cooperation with tesa. Fox Agency’s responsibilities will include global market research, strategy, and planning, as well as the creative development of concepts and content. This encompasses localized campaign materials, digital content, 3D animations, videos and moving images. 

Taya Settomini, Global Head of Marketing Communications at tesa, says, “We required an agency with experience and knowledge across multiple industries; one that could bring modern creativity and content expertise to our digital-first campaigns fast, which can be easily executed across our global markets. We believe that Fox Agency is an ideal partner to excel in this.”

Julian Horberry, Head of Strategy at Fox Agency, adds, “We are delighted to work with an additional global brand such as tesa in the B2B sector. Our knowledge of its key industrial markets will enable us to get off to a rapid start. Our team will present tesa’s product innovations and its multifaceted collaboration with its industrial partners optimally.”   

tesa develops adhesive solutions globally for various sectors, including the automotive, electronics, transport and logistics, and flexographic printing industries. Initial campaigns for these sectors have already started or will be implemented shortly with FOX Agency.

About tesa SE

As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products, or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.

tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and soon also in Vietnam. Around three quarters of the tesa Group’s sales (2022: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5.000 employees today.