Leap forward in product sustainability: Renowned tesa® 4965 Original with 40% less CO₂1 emissions

  • Production with biomass-balanced (BMB) acrylic monomers from joint innovation with BASF 
  • Offering more sustainable double-sided tape is an important step on tesa’s ambitious sustainability agenda 
  • Global digital campaign across 30 countries to promote product launch 


Norderstedt, 03.04.2024 - tesa, the international manufacturer of innovative adhesive tapes and self-adhesive product solutions, launches tesa® 4965 Original Next Gen, an improved version of one of its hero products, tesa® 4965 Original. Due to the use of biomass-balanced acrylic monomers and 90% PCR PET in its backing, this innovative adhesive tape is now made with 40% less CO₂1, while maintaining the same reliability and performance that customers have come to trust. 

100% original. 40% less CO21 

tesa® 4965 has been a staple in the industry, known for its exceptional performance and versatility for over four decades and is used as an industry standard for a variety of applications in many industries such as aerospace, automotive, electronics, furniture, household appliances, and buildings. For a long time now, the "red tape" has enjoyed a reputation for constantly surpassing itself. Whether it's ensuring reliable bonding on cruise ships, providing critical support in medical technology, enhancing safety in airplanes, enabling precision in automotive applications, or delivering superior functionality in smartphones, tesa® 4965 Original Next Gen continues to meet the evolving needs of diverse industries. Its unrivaled performance and durability make it the adhesive solution of choice for professionals worldwide. Its improved product sustainability, with a 40%1 reduction in CO₂ emissions, contributes to a more sustainable future without compromising on performance.  

Strategic focus: Enhancing product sustainability 

The development of more sustainable products is a strategically important goal for tesa. By using more biomass-balanced acrylic monomer materials from long-term partner BASF, tesa is able to introduce new and more sustainable tapes with lower carbon footprint. "This is another vital milestone in the transformation of our assortment towards greater product sustainability. In doing so, we are offering our trade and converter partners an additional USP to sell tesa® products,” states Andre Richter, Head of Marketing Industrial Trade & Converting at tesa.  

Global campaign across 30 countries 

To spread the message of this important step on our sustainability journey and promote tesa® 4965 Original Next Gen globally, tesa has launched a comprehensive digital campaign under the theme “Makes sense”. This campaign runs in every region tesa operates in across more than 30 countries until summer. It is the first campaign of its kind in the industry segment, showcasing the geographical reach and scale of tesa's commitment to promoting more sustainable adhesive solutions. Customers are invited to visit the campaign landing page to learn more about the performance and sustainable aspects of tesa® 4965 Original Next Gen. The landing page also features a CO₂ calculator, allowing individuals to understand the carbon footprint of their adhesive tape choices. 

More details on the campaign, the product or the public report are available online. 


1 Product Carbon Footprint (PCF) reduction for the new tesa® 4965 Original Next Gen (50m x 50mm handroll, PV0: red MOPP liner) compared to the current tesa® 4965 Original (50m x 50mm handroll, PV0: red MOPP liner) calculated in 2023 with Cradle-to-Gate values including biogenic carbon uptake. Individual PCF values for the other liner types (PV1, PV2, PV4) and further information you can find in our ISO 14067-compliant comparative PCF calculation on tesa.com/4965-report 

About tesa SE

As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.

tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and soon also in Vietnam. Around three quarters of the tesa Group’s sales (2022: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,000 employees today.

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