PK_2013_tesa_Consumer_EN.docx
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In tesa’s consumer business, the home improvement and DIY sector con-tinues to be highly important, since it promises positive development pros-pects on a sustained basis. Overall, tesa has been able to assert itself in this segment, achieving growth in 2012 despite the tough market environment in Europe. This accomplishment was driven by two major factors: the stable economic situation in Central and Northern Europe, and various innovations.
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With a full range of self-adhesive hooks and storage systems, tesa is represented in the plumbing and bath sections of hardware and home improvement stores all over Europe. A new display creates a clear visual separation between categories.
The tesa® Easy Cut Frame desktop dispenser features the innovative tesa® Stop Pad technology: A special pad on the underside of the dispenser keeps it standing securely, and prevents it from slipping on the desk.
The black tesa® Easy Cut Compact desktop dispenser, introduced in winter 2012, is the perfect marriage of form and function. The handy dispenser is easy to use with just one hand.
With the launch of new desktop dispensers with a high-end look, tesa is tapping into additional target groups in the commercial and home office segments. The models offer maximum stability at a low weight.
The ecoLogo® mini dispenser for tesafilm adhesive tape is produced without any solvents, using predominantly recycled materials. The ecofriendly product lets consumers actively practice €œgreen€ awareness.
With the tesa ecoLogo® mini correction tape dispenser, mistakes disappear like magic. A panel of judges at the Paperworld trade fair chose the handy little €œgreen€ office supply as product of the year for 2013.
tesa first launched its ecoLogo® product range back in 2010, and ever since then has offered products made using ecofriendly methods and materials, including adhesive tapes and dispensers, packing tapes, double-sided adhesive tapes, glue sticks, and correction tape dispensers.