International Brand Building Manager (Campaign & Content) (m/f/x)

What you will do

  • Responsibility for the target group specific planning, conception and production of 360° Campaigns & Master Content on brand, category and product level
  • Accelerate brand building, engagement and conversion by defining tesa specific content standards and content roadmap bringing to life the new Masterbrand positioning
  • Translate tesa Consumer Masterbrand positioning into initiatives to deliver a remarkable brand experience and win with consumers at all touchpoints
  • Monitor, analyze and evaluate the content quality & effectiveness of defined activities, derive learnings and corrective actions to optimize the performance based on defined KPIs
  • Act as a trend scout for our brand: Identify, shape, and execute growth opportunities, trends & innovative ideas to push forward our content strategy and brand experience
  • Achieve brand consistency in the markets by synchronizing content implementation & coordinating a streamlined international localization process
  • Close collaboration with diverse internal stakeholders on a common content strategy and content roadmap (Product Management, Media, eCom, etc.)
  • Steering & coordination of agency partners and service providers
  • Budget planning & monitoring for your respective projects within agreed measures

What you will need

  • Completed university degree in economics, marketing or a comparable program
  • At least 4 years of professional experience in Brand Management in a Consumer Goods / FMCG context and a digital environment
  • Proven track record in Content planning and creation across all relevant touchpoints (online & offline)
  • First experience in 360° Campaign Development with external Agencies (creative development & full production process)
  • Strong experience of planning & executing digital marketing initiatives
  • Strong project management skills with experience in managing cross-functional projects
  • Experience in agency steering
  • Sensitivity to working across markets and cultures
  • Strong organizational, operational, and planning skills
  • Agile mindset, hands-on mentality and high sense of consumer centricity combined with curiosity, creativity and fun working in interdisciplinary and international teams
  • Excellent interpersonal, communication and presentation skills
  • English & German business fluent, other languages an advantage

What you can expect

At tesa, we create adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create! Therefore, we team up, we challenge ourselves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and believes.

By applying you consent for the use of your resume for future opportunities within tesa.

If you want to find out more about tesa please visit us on our corporate web-page www.tesa.com and social media.

We offer:

  • Attractive remuneration
  • Flexible working
  • Further education and development perspectives
  • Interdisciplinary and cross-departmental career opportunities
  • Occupational pension provision
  • Numerous offers for employees, such as health promotion, sports and leisure activities, employee discounts, and much more (including tesa Bike, the company's own fitness studio, prevention options)

Do you think tesa?

Please follow the below link to submit your resume and other required information.

Apply online