Save the Children


Due to Corona, many children are no longer able to go to daycare or school. Education therefore falls by the wayside – all over the world. That’s a no-go! Therefore, ‘Save the Children’ and tesa have decided on a partnership, thanks to which education projects are funded in six countries.

According to UNESCO, around 1.5 billion boys and girls are currently severely affected by the closure of schools, daycare centers, and leisure facilities. Socially disadvantaged children are hit particularly hard by increasing educational inequality. "Education connects - together everywhere." is the motto with which 'Save the Children' – the worldwide largest independent children's rights organization – and the international adhesive tape group tesa has decided to form a partnership to give children a chance for a better future. With a 1 million Euro donation, tesa is supporting selected projects in six countries on three continents: Vietnam, China, India, Mexico, Italy, and Germany.


Breaking the poverty cycle

“We are pleased to be able to make such an important contribution as a company, to open a protective umbrella over the emerging generation together with ‘Save the Children’,” says Dr. Norman Goldberg, CEO of tesa SE. “Education can help significantly in overcoming the crisis and breaking the cycle of poverty – even beyond the Corona pandemic.” All funded projects are located in regions where the tesa Group is already present with plants, affiliates, or areas that will be active in the future. Just recently, in spring 2020, tesa decided to build another production facility in Vietnam for around 55 million euros.

Dr. Norman Goldberg, CEO tesa SE
Dr. Norman Goldberg, CEO tesa SE

tesa SE

Education can help significantly in overcoming the crisis and breaking the cycle of poverty – even beyond the Corona pandemic.
Dr. Norman Goldberg

CEO tesa SE


The interview with the child reporter:

To kick off the partnership, two tesa children’s reporters asked the two board members, Susanna Krüger and Dr. Norman Goldberg, for an interview.


million euro

are distributed via the tesa Donation Program. tesa supports selected ‘Save the Children’ projects and the global Covid-19 crisis fund operated by the aid organization ‘Doctors Without Borders’ with 1 million Euro each. Furthermore, tesa is donating 200,000 Euro each to local organizations in seven regions – from Asia to North and Latin America as well as Europe – which the local affiliates have selected.

No action plans on the drawing board

“From the very beginning our talks made it clear that ‘Save the Children’ and tesa are pursuing the same goals and want to support disadvantaged children in their right to education. With our partnership, we combine local project work with global reach,” says Susanna Krüger, Board Chairwoman of ‘Save the Children Germany’. “We generally refrain from developing action plans on the drawing board, but always work together local people. We use tried and tested models that can be adapted and scaled across national borders,” she adds.

Part of tesa’s donation to Save the Children goes to Vietnam. There, around 20,000 children in rural and urban poverty areas will be provided with various educational materials.

© Save the Children

Home schooling, teacher trainings, and equipment



And this is what the educational partnership looks like in concrete terms: In Vietnam, around 20,000 children in rural and poor urban areas will be provided with various educational materials – starting with paper and writing utensils. Furthermore, courses are planned to promote reading and writing with a mentor.


In China, financial support from tesa helps more than 100,000 children between the ages of ten and twelve and their families to strengthen their socio-emotional development and resilience. Thanks to interactive methods, teachers are given the necessary tools to develop these essential skills. 

In India, where 320 million school children are currently affected by school closings, “Save the Children” wants to ensure that children receive support home schooling with mobile libraries. With an increase in child labor, child trafficking and child abuse, the focus has increased on advising authorities on how to create concepts for boys and girls to return to school safely. 


In Latin America, the situation has deteriorated dramatically over the past few weeks; the region is considered the new epicenter of the pandemic. In Mexico alone, the health, well-being, and education of more than 40 million children are at stake. The comprehensive aid measures are particularly aimed at indigenous groups, immigrant families, and people in rural areas. “Save the Children” works closely with the Ministry of Education to train teachers, develop teaching content and provide urgently needed technical equipment.

Susanna Krüger, Board Chairwoman Save the Children Germany
Susanna Krüger, Board Chairwoman Save the Children Germany

© Save the Children

We generally refrain from developing action plans on the drawing board, but always work together with the local people.
Susanna Krüger

Board Chairwoman of “Save the Children Germany”

Extensive “educational poverty” also in Europe

However, a variety of aid measures are needed right at our doorstep. Around 100,000 children in 30 Italian cities will profit from our support with the motto “Rewrite the future”. The provision of Internet access and tablets is intended to ensure that young people may continue learning online while schools are closed. 

In Germany, “Save the Children” is piloting the “MakerSpace” – a digital learning workshop where children from so-called focus schools may openly and creatively strengthen their skills. The project is scientifically supported by the TU Berlin in order to gain further knowledge for digital educational formats.

Save the Children

In 1919, shortly after the end of the First World War, Eglantyne Jebb took to the streets of Great Britain to collect donations for starving children – especially in Germany. This was the hour of birth of the largest independent children’s rights organization in the world. One century later, ‘Save the Children’ is operating in 113 countries to give the most disadvantaged, marginalized or hard-to-reach boys and girls a healthy start in life, access to basic education and to protect them from wars and conflicts. ‘Save the Children’ strives to improve the lives of children in the long term – during crises and disasters, but also beyond.