“The aim of our strategy is to continue to grow and to achieve a harmonized balance between the regions of Europe, North America, and Asia. The Asian adhesive tape market is experiencing a very dynamic development that we want to take advantage of,” explains Dr. Norman Goldberg, CEO of tesa SE, which is an affiliate of the Beiersdorf Group. 

Since 2005, in the Far East tesa has been successfully operating a large plant in the Chinese city of Suzhou, which in 2025, despite the current expansion, will reach its limits to meet growing demands. From Suzhou, tesa supplies, among others, many high-tech tapes for electronic devices, for example, to adhere components and displays in mobile phones and tablets. This means that more than 40 different tesa adhesive applications are used in smartphones. The trouble-free replacement of batteries was only possible with a newly developed tesa tape (Bond & Detach).

“The new plant in Vietnam not only creates additional capacities, but also enables us to achieve our high growth targets in the largest and fastest growing region,” explains Stefan Schmidt, Head of the tesa Supply Network and thus also responsible for all plants worldwide. “Time to market and quick access to local raw material suppliers are important factors in international competition.” In the first phase – starting from 2023 – around 140 employees are scheduled for factory operations.

In Vietnam, tesa is also investing in sustainability: 65% of the production volume will be made with solvent-free adhesives. For the plant planning, the company strives for certification according to the internationally recognized “LEED Gold Standard”. Among other things, the use of solar energy and rainwater treatment are planned.