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The 54-year-old has been a member of the tesa Global Executive Board since 2017 and was previously responsible for the division Direct Industries. Now, Dr. Norman Goldberg is the successor of the former CEO, Dr. Robert Gereke, who retired on December 31, 2019. If you ask the new CEO about the exceptional features of tesa, he doesn’t need to think twice: “Friendly, Hanseatic, and changing,” replies the native of Freiburg. Before joining tesa, Goldberg worked as Managing Director and Co-CEO at Lohmann GmbH & Co. KG from 2009 to 2016. He held managing positions in the Henkel Group for nine years before that. Goldberg has a doctoral degree in chemistry, he researched and taught at the University of Cornell (USA) as well as at the TU Braunschweig and states the following: “Passionate work fulfills me. I particularly like dealing with complex issues together with smart people from a variety of cultures, with completely different life paths and experiences.” Thus, the avowed team player, who values openness, honesty, and reliability, strives for an open discourse at tesa. “tesa is successful all over the world. We want to further expand this success by developing ourselves,” Goldberg describes the company’s future path.
"tesa is successful all over the world. We want to further expand this success by developing ourselves."
Angela Cackovich is the first woman in the tesa company history to join the Board, and from now on, she will head the division Direct Industries. The 53-year-old explains her motivation for moving from Henkel to tesa: “tesa follows the principles of entrepreneurial activity with values such as trust, respect, tolerance, and integrity – and these values are fundamental to me, too.” Top-level management and the subject of “adhesive solutions” are very familiar to her. In addition to various global positions at Henkel since 2011, the chemical engineer holds a master’s degree in business administration and has experience in finance positions at Hoechst AG and three other renowned companies in the chemical industry: Dow Corning, Rohm & Haas, and Celanese. Although Cackovich has encouraged women to apply more proactively for leadership positions for many years, she believes diversity is the key to corporate success: “In my experience, you work most successfully in diverse teams. However, diversity does not only stand for women and men but also other aspects, such as internationality and experience.”
"tesa follows the principles of entrepreneurial activity with values such as trust, respect, tolerance and integrity – and these values are very important to me, too."
Member of the Global Executive Board, Direct Industries
The 49-year-old holds the unofficial title of “old stager” not so much because he has headed the Trade Management department since 2016 and is the only one in the newly formed management quartet to remain in the same position, but instead because of his 21 years with the company. Oliver Höfs embodies a thoroughbred tesa employee who has “researched” the “DNA” of the organization, especially in managerial positions in Singapore, Seoul, Shanghai, and Budapest. “The tesa culture exists in all sub-areas and everywhere in the tesa world and is the putty that holds us together so strongly,” says Höfs. The business administration graduate completed three internships in the company before his first permanent position in 1998. “The diversity of tesa has always had an enormous appeal for me. Where else could you get to know so many different markets, products, and cultures?” Thus, who would be better suited to support his new colleagues on the tesa Global Executive Board than Oliver Höfs? “If you wish to understand in which direction tesa wants to develop, you naturally have to understand where tesa comes from,” says the old stager.
"The tesa culture exists in all sub-areas as well as everywhere in the tesa world and is the putty that holds us together so strongly."
Member of the Global Executive Board, Trade Markets
He comes from the “family,” yet he is new to tesa. With Dr. Jörg Diesfeld as CFO, an internationally experienced specialist completes the four-member Global Executive Board. The path of the doctor of economics on the Board led him to various management positions at the tesa parent company: He has worked for Beiersdorf AG in Germany, Russia, and the USA since 2003, most recently at the Hamburg Headquarter as Vice President Finance / CFO Pharmacy and Selective Brands until the end of 2019. “I love discovering new things, people, and cultures. For me, that is always an inspiration and at the same time a challenge,” says Diesfeld. During his business studies, which he completed after finishing his training as a bank clerk at Deutsche Bank, he developed a preference for company figures. This passion is in line with his first professional position as a strategic consultant at Boston Consulting. What fascinates you about this field to this day? “Finance is not just about numbers, but above all about doing something based on numbers – thus, it’s about action.” He sees good teamwork – inside and outside the finance department – and open communication as essential guarantees of success. At the beginning of the new year, he succeeded Jan Christoph Teetz as new tesa CFO. Teetz had held this position since 2006 and will resign on April 30, 2020.
"Finance is not just about numbers, but above all about doing something based on numbers – thus, it’s about action."
You may find short CVs of the board members here
The tesa Group is one of the world’s leading manufacturers of technical adhesive tapes and adhesive system solutions (more than 7,000 products) for industrial and professional customers and end-users. In 2001, tesa became independent as a 100 percent affiliate of Beiersdorf AG (whose products include NIVEA, Eucerin, and la prairie).