Room for New Ideas


Trend researchers agree: Creativity is the key competence of the future. For six months now, a new meeting room at the tesa Headquarters is facilitating creative meetings and fresher ideas.

Text Nina Schulz, Stefanie Hoffmann

"If you strive to survive tomorrow's market, you must rely on the creative potential of your employees. They're the only ones who can sense new customers' needs and generate innovation", highlights the renowned management consultant and bestselling author Reinhard K. Sprenger ("Das Pronzip Selbstverantwortung" - The Principle of Personal Responsibility"). Yet, flashes of genius and good ideas don't come at the push of a button. Creative experts, therefore, recommend breaking out of your daily routine. This way you may, rethink things and develop different perspectives. A conventional workplace is often not suitable for this venture.

Creating space for innovation

tesa is one of the 30% of German companies that have set up a so-called ‘Innovation Room’ for their employees to come up with fresh ideas. Next to inspiring colors and sophisticated lighting concepts, unconventional furniture helps to promote creative thought processes. You can tell already from afar that the creative space at tesa inspires fresh impulses: Comfy stools, which shine in bright green, pink, and blue. And there are mobile partition walls, a projector, a small grandstand, and plenty of space for movement and free design and creativity. 

No conventional meeting room Instead of the usual conference room equipment, there are, for example, beanbags, stools, and side tables
The Library with the reference books is just lying on the windowsill.

If you wish to work on new concepts, product ideas or simply in a different workshop format, conventional meeting rooms will soon bring you to your creative limits – at least if you want to think ‘outside the box’. Creative processes need spaces that are flexible, where the participants can move freely and have enough space to make their ideas visible. 

Room with creative atmosphere
Creating a creative atmosphere with colourful stools and furniture in DIY look. They are literally mobile and can be arranged flexibly in the room.

Working differently

“It doesn’t matter what we call this room – Creative Room, Room for Ideas, Innovation Space or Creative Area. The decisive factor is that it offers the opportunity to work differently and that the design of its features distinguishes it from traditional meeting rooms. Try something different and let your ideas and thoughts run free. Often you may experience the greatest surprises and the best results in rooms or areas where interdisciplinary teams can work together flexibly and freely,” explains Nina Schulz, Digital Change Agent and co-initiator of the Creative Room.

Nina Schulz is Digital Change Agent and co-initiator of the Creative Room at tesa.

The concept works

Feedback is essential - an on-site tablet allows thinkers to rate the room. The team around the Digital Change Agents at tesa welcomes feedback and suggestions at all times and takes ideas from colleagues very seriously. After the first six months, the initiators pooled the feedback from their colleagues and felt confident in their assumption that a room can influence the attitude towards a meeting.

Freely room
Against the wall or freely in the room Everything in the new meeting room can be rearranged.
Each team uses the room as required for the task at hand.

It is particularly important that the new room does not stick to a fixed concept, but simply provides many tips, ideas and methods on how to get to your destination with the help of the available furniture and spaces. However, it should also grow and change. “We definitely don’t want a room that doesn’t move with the flow,” confirms Nina Schulz. 

10 facts about the tesa Creative Room

Furniture. It should support the employees in their work. Switching between different ways of working is possible and desirable.
Cell box
Cell Box. Offline. Out of respect for your colleagues. The persons present should always be given priority in a conversation, thus, at the entrance there is a box for all digital devices.
Prototyping. Think with your hands. Breathe form and shape into different materials with your ideas. A selection of materials that are required for a prototyping process is available.
Areas. Leaning back and relaxing supports creativity as well as active work. The different areas of the room invite to different thought processes.
Light. Small light sources provide the ideal ambiance.
Flexibility. No piece of furniture has to stay in its place.
Thinking. Just work differently. Visual thinking is brought into focus by mobile surfaces.
Surfaces. Walls you can write on, large surfaces, pens and notes offer plenty of space for ideas.
Time. Time Boxing is a kind of mini deadline that should be used for team activities. A timer is available for this purpose.
Respect. The room should be left exactly as you would like to enter it. Here too, initiative and independence are very important. The room should be alive, but also the next team should be able to work in it.