Marketing & Communications

Senior Marketing Specialist (Auto)

About the role

This position will focus on e-Powertrain market. 

What you will do

  • Expert and contact person for the markets/market segments assigned to him and the as-sociated target customers
  • Deep understanding of the technical and commercial requirements of the target customers
  • Carries out continuous market observation of important influencing factors and needs or trend analysis and proactively recommends corrective measures to management
  • Knows the most important competitors and competitive technologies and ensures that this market information remains current and relevant
  • Develops sustainable business concepts in close cooperation with suitable contact persons at customers, partners, and suppliers in order to adequately support the economic goals of the business unit, the region, and tesa
  • Uses internal and external sources of information to develop customized product and service portfolios
  • Works together with the internal functions Sales Management / Key Account Management, Product Management, Application and Product and Technology Development, as well as the MarCom Team on projects
  • Within the projects, the Supervisor Market Segment Management assumes the role of the Project Owner for his projects. This role includes responsibility for the time and cost of implementing the business concept to be realized (product development and launch) the preparation and coordination of a clear project briefing
  • Creates effective go-to-market strategies and marketing concepts for the market launch in cooperation with Sales (Sales Management / Key Account Management), Business Development Management, Product Management, Market Segment Management of other regions and the MarCom team
  • Leads international and cross-functional project teams and is responsible for tracking and maintaining the strategic goals for the assigned market segment
  • Responsible for the development, implementation and monitoring of market/product price strategies following the corporate strategy in regards to penetration of specific markets
  • Responsible for the content creation of digital content for the market segment for which she/he is responsible and provides the corresponding digital content.
  • At important events, he represents his and thus tesa's specialist expertise. For digital channels, he prepares relevant technical articles "White Papers" to expand the external network and generate relevant customer contacts for sales.
  • Leading Marketing Specialists of his segment, share experience and coach working skill, (customer communication, report and speech skill, data consolidate and analysis)

What you will need

  • In-depth understanding of the market segments and target customers assigned to him/her to create business concepts and convincing, tailor-made product and service portfolios and, together with the Sales Management / Key Account Management functions, to monetize these in effective go-to-market plans (key account plans)
  • Ensures that tesa is clearly positioned vis-à-vis its target customers, particularly in light of the competitive environment. The product and service offerings to be addressed to the defined target customers are clearly differentiated from available competitive offerings and focus on the necessary added value (USP) for the customer and aligned with the Corporate Strategy to enter in specific markets
  • Responsible for the continuous development of products and services to meet the needs, trends and requirements of the assigned markets and target customers. In addition, he works as a scout to identify new business segments that fit in with tesa's competencies in terms of strategy and technology 
  • Pursues the goal of creating a market/customer pull, i.e. a recurring purchase, from the innovative conceptualization to the effective realization of the product and service offerings, in order to achieve profitable and exponential sales growth and to sustainably increase tesa's market share in the addressed market segment
  • Builds up a network of important stake-holders in the assigned market segment (customer and partner organization) and in the internal tesa organization in order to gain a deep understanding of the most important internal and external influencing factors for the successful implementation of business concepts, in addition to the use of other trustworthy sources of information. These include changes in economic conditions, technological progress, operational processes, compliance, and other regulatory issues (such as sustainability and quality requirements)

What you can expect

At tesa, we create adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create! Therefore, we team up, we challenge ourselves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and believes.

By applying you consent for the use of your resume for future opportunities within tesa.

If you want to find out more about tesa please visit us on our corporate web-page and social media.
  • Attractive remuneration(annual bonus, allowance, free shuttle bus, supplementary provident fund)
  • International work experience, cross-departmental career opportunities
  • Flexible working culture
  • Training and development program tailored to your needs
  • Exciting and varied corporate activities

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