In 1999, about three years after tesa poster strips were introduced, the consumer marketing team in Germany organized a prize drawing by postcard. The question was: How long are tesa poster strips when they are removed? Bartscher’s grandmother, who had seen a thing or two in her day, would definitely have known the answer (“At least 10 cm”), but the prizes advertised obviously didn’t hold enough appeal for her to enter the contest.
One of the prizes, for example, was a trip for four, including accommodations, VIP passes, and backstage action, for the concert “The Dome.” Germany’s biggest music event for teens and young adults, the TV show version of The Dome drew audiences of millions as well. The concert featured many of the hottest teen idols from 20 years back, people whose names have now largely faded from memory except for nostalgia. Only the band Scooter is still intoning their hit “Hyper Hyper” at high volume on international stages these days
