Key Account Manager – General Industries, SEA

We’re Hiring: Key Account Manager – General Industries, SEA

Location: Southeast Asia (based in Bangkok, Thailand)

Company: tesa tape (Thailand) Ltd.

Job Type: Full-time

Are you a strategic thinker with a passion for industrial innovation and customer success? At tesa, we’re looking for a Key Account Manager – General Industries (GI), SEA to lead our growth across Southeast Asia. This is your opportunity to shape the future of our GI business by combining strategic vision with hands-on execution in a dynamic, cross-cultural environment.

Your Mission

As the Key Account Manager – GI, you will be at the forefront of driving sustainable, profitable growth across SEA GI segment. You’ll lead strategic sales initiatives, manage high-impact accounts, and collaborate with internal and external partners to deliver exceptional value to our customers. Your role is both visionary and tactical—balancing long-term strategy with day-to-day execution.

What You’ll Be Doing

Sales Strategy & Planning

• Design and implement regional sales strategies aligned with short-, mid-, and long-term business goals.
• Translate growth initiatives into actionable plans tailored to local market dynamics.
• Lead strategic account planning, including forecasting, pricing, and margin optimization.
• Collaborate with Marketing, Product Management, regional and global GI teams to ensure alignment and synergy.

Key Account Management

• Build and nurture long-term relationships with key customers and partners.
• Manage the full sales cycle—from lead generation to deal closure—using CRM and digital tools.
• Drive high-quality customer engagement through structured visit reporting and funnel management.
• Lead commercial negotiations and ensure contract renewals align with business objectives.
• Serve as the escalation point for complex customer issues and cross-functional challenges.

Business Development & Innovation

• Align channel and end-user strategies to maximize market share across priority segments.
• Identify and develop high-value accounts, securing spec-in solutions and long-term partnerships.
• Enable and support channel partners through training and joint business planning.
• Provide technical and application support to customers in defined markets.
• Conduct market segmentation and analysis to identify growth opportunities.
• Build business cases for new product development and support commercialization efforts.
• Monitor competitive activity and guide strategic responses in the SEA market.
• Leverage digital platforms for lead generation, qualification, and performance tracking.

Leadership

• Inspire and guide a high-performing sales team across multiple countries through influence and collaboration.
• Set clear KPIs, foster accountability, and cultivate a results-driven culture.
• Navigate matrix structures and lead cross-functional initiatives with confidence.

Reporting & Systems

• Maintain accurate records of sales activities and project milestones.
• Deliver insightful monthly reports to inform strategic decisions.
• Utilize CRM systems to manage customer data, project statuses and sales performance.

What You Bring

Education

• Bachelor’s degree in Business, Engineering, Chemistry, or a related field.

Experience

• Minimum 10 years in B2B sales, with at least 5 years in leadership roles.
• Proven success in business development and key account management in industrial or manufacturing sectors.
• Strong technical orientation with experience in spec-in solutions.
• Regional experience across Southeast Asia is highly desirable.
• Familiarity with digital sales tools and CRM systems is a plus.

Skills & Attributes

• Strategic mindset with strong business acumen.
• Excellent communication, negotiation, and presentation skills.
• Proactive, self-motivated, and results-oriented leadership style.
• Strong customer orientation and a collaborative, partnership-driven approach.
• Comfortable working in a matrix organization and across diverse cultures.
• Fluent in English; additional SEA languages are a plus.

Other Requirements

• Willingness to travel frequently across Southeast Asia (approx. 65% overseas, 35% domestic).
• Flexible and adaptable to evolving business needs and organizational structures.

At tesa, we create adhesive solutions that improve the work, products and lives of our customers.

How we do it? At tesa, we dare to create! Therefore, we team up, we challenge ourselves and we set the pace. But we don’t just do that somehow. We act responsibly and always focus on our customers. Because only then we are able to achieve our goals and continuously improve our results.

We are an Equal Opportunity Employer and regard diversity as important for our long-term success. We expressly reject all forms of direct and indirect discrimination. All qualified applicants will be equally considered for employment regardless of their national origin, background, personal preferences and believes.

By applying you consent for the use of your resume for future opportunities within tesa.

If you want to find out more about tesa please visit us on our corporate web-page www.tesa.com (opens in a new window or tab) and social media.

We appreciate your interest in tesa tape Thailand Limited. Please submit your CV to employment.SEA@tesa.com
In the event that we wish to arrange a personal interview, we will contact you by mail or phone.
Again, thank you for your interest in employment at tesa tape Thailand Limited.