Performance Marketing Manager (m/f/x)

Location:  Germany, Hamburg

Level:  Professionals

Function:  Marketing & Communications

Introduction

Welcome to tesa. We create adhesive solutions that improve the work, products and lives of our customers. In our domestic market, we are known by 98% of the people. Innovations and new technologies are the core of our success. Not only in homes and offices, but also in smartphones, displays, cars, airplanes or roof-mounted photovoltaic systems: One of tesa’s 7.000 products is probably sticking somewhere around you, often unnoticed, in a wide range of daily applications. tesa holds the world together. We are present in 42 countries with around 5.000 employees, operate 14 plants, production facilities and large technology centers in Europe, Asia and North America. As a wholly owned subsidiary of Beiersdorf AG, we are part of a group with a long tradition, strong values and a good corporate culture.

Your Tasks

  • You are responsible for the paid media marketing channels with focus on SEA and display marketing for the e-commerce consumer business of tesa. By planning and implementing efficient performance campaigns you contribute to the steady growth of the marketplace business as well as the tesa brand shop. You monitor performance KPIs and optimize the campaign performance along the whole customer journey.
  • Your Tasks
  • Planning, controlling, monitoring and optimizing performance campaigns, SEA & Display, on our European Marketplace channels (Amazon, ebay, Otto, Kaufland, etc) according to defined goals.
  • -Analysis, reporting and data-driven optimization of campaigns
  • -Continuous testing of new formats and content
  • -Cross-channel planning and management of the marketing budget
  • -Development of new campaign strategies for existing and new international marketplaces based on business objectives
  • Creation of funnel analyses and ensuring an optimal customer journey
  • Expansion of tracking capabilities
  • Management of the performance agency
  • Working closely with e-commerce sales managers, product marketing and international marketing units

Your Profile

  • Completed university studies with a focus on marketing or economics or comparable professional experience
  • At least 3 years of professional experience in performance marketing with a focus on search engine marketing for marketplaces (Amazon, ebay) and an online store
  • Confident handling of common SEA, SEO and Analytics tools (Google Analytics, Google Ad Manager, Bid Managemet Tools, Sistrix etc.)
  • Experience in the application of attribution models
  • Existing agency network and experience with managing them
  • Hypothesis-based and data-driven approach to work
  • Strong analytical, strategic and coordination skills
  • Very good Excel skills are a given and initial PowerBi experience is an advantage
  • Strong interpersonal skills and strong demeanor when dealing with different interfaces and stakeholders
  • Agile mindset, hands-on mentality and high customer orientation combined with curiosity, creativity and fun working in interdisciplinary and international teams
  • English & German business fluent, other languages are an advantage

We offer

  • Attractive remuneration
  • Flexible working
  • Further education and development perspectives
  • Interdisciplinary and cross-departmental career opportunities
  • Occupational pension provision
  • Numerous offers for employees, such as health promotion, sports and leisure activities, employee discounts, and much more (including tesa Bike, the company's own fitness studio, prevention options)

Do you think tesa?

Do you think tesa?

Please follow the below link to submit your resume and other required information.

Apply online