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Save the Children and tesa: Looking back on a productive year

Sustainability

Due to the Covid-19 pandemic, especially those young people whose everyday life was anything but easy even before, are facing great hardships. Together with the children's rights organization Save the Children, tesa wants to counteract the increasing educational inequality during this particularly difficult time. The motto "Education connects. Together worldwide." describes the implementation of charity projects in six countries on three continents. For this purpose, tesa has so far donated 1.25 million Euro from its aid program to the children's rights organization in order to alleviate the consequences of the pandemic.

The future of millions of children is currently very uncertain. An estimated 1.6 billion boys and girls worldwide are or were massively affected by the closure of schools, daycare centers as well as leisure facilities in the wake of the pandemic.

Reading, writing, math, but also social contacts fell by the wayside. And can children experience the joy of learning when there is no access to space, materials or even internet at home? The motto is "Education connects. Together worldwide.". Together with tesa, the largest independent children's rights organization in the world – Save the Children – is responding to this emergency situation and giving disadvantaged children around the world the chance for a better future via educational efforts, despite the pandemic and its long-term effects.

As an international company, tesa made a deliberate decision to support selected projects in different parts of the world together with Save the Children.

A colorful graphic titled Bildung verbindet. Zusammen weltweit! features various international themes with countries like Mexico, Italy, and China. Speech bubbles with German text and cartoon figures are scattered throughout. Includes logos for tesa tape and Save the Children.
2020 started the project „Education connects. Together worldwide." by Save the Children and tesa.
Red logo depicting a stylized figure with raised arms inside a circle, next to the text Save the Children in black. The design is simple and modern.

Therefore, the company is focusing on its production sites or affiliates, in order support the spirit of humanity via projects in six different countries on three continents: Vietnam, Mexico, India, China, Italy, and Germany. 

The best investment in the future is to invest in our children's education.
Dr. Norman Goldberg

CEO tesa

"The best investment in the future is to invest in our children's education. With our current donation, we are making our contribution to the crisis management and supporting Save the Children in breaking the cycle of poverty on a sustainable basis, even beyond the time of the pandemic," emphasizes tesa CEO Dr. Norman Goldberg. The large financial support is part of the tesa Covid-19 aid program, for which the company provided five million Euro at the beginning of the pandemic. When children in India were particularly hard hit by further outbreaks in the spring of this year, tesa increased the company's donation volume specifically for India.

"We are thankful to tesa for this great support. The fact that as a company they do not lose sight of the needs of children in need and that they support children all over the world is admirable. On behalf of these children, we would like to thank you for your generous involvement," says Florian Westphal, Managing Director of Save the Children Germany in a letter of thanks to tesa.

Six projects, three continents and many children who once again found a reason to smile – Save the Children made this possible with committed engagement and extensive expertise. There is a lot of planning, creativity, knowledge of local conditions and plenty of passion in every project: Here is a brief overview of the joint projects 'Education connects. Together worldwide.'. 

Zusammenarbeit wird fortgesetzt

tesa unterstützt die Kinderrechtsorganisation Save the Children ab 2022 nun auch im Rahmen der globalen Initiative „Safe Back to School“. 
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A good dose of education

These are the projects that tesa supports with Save the Children:

Vietnam – Interactive and play-based distance learning

Haiphong is the third largest city in Vietnam and tesa is currently settling here, in the north of the country. But the new neighbor is already supporting the children in the region. The main goal of the project in Vietnam is to ensure the education of primary school children via distance learning with a series of learning videos for teachers, caregivers, and school children. In addition to distance learning opportunities, there are also alternative approaches in families and communities to better help the most disadvantaged children. Save the Children is currently supporting primary schools in Haiphong City.

A family of four sits around a wooden table in a living room. The parents are smiling, while the young boy and girl focus on a book on the table. The room features light-colored walls and a window in the background.
The familiy is reading together.

Five primary schools with 4,800 pupils participate in the project. Home schooling and teacher trainings are the main topics of this project, as well as better materials, including books and writing devices. Moreover, the courses in schools are not only aimed to encourage pupils to read and write. The caregivers were also brought on board through parenting clubs to support and strengthen them regarding learning at home – and thus to motivate and encourage their children accordingly. In the meantime, 50 useful video and audio clips support the caregivers. 

China – Strengthening resilience through "Social and Emotional Learning"

With the help of the tesa donation, Save the Children has supported the empowerment of children in China in their socio-emotional development and resilience. The project was able to reach more than 100,000 children and their families with psycho-social support. With the concept of "Social and Emotional Learning" (SEL), Save the Children helps kids set and achieve positive goals, make responsible decisions, feel empathy for others, maintain positive relationships and gain more self-confidence.

A group of children in red and blue uniforms is seated on small chairs outdoors, engaged in conversation with an adult wearing a green shirt. They are near a large informational sign featuring text and images. Trees are visible in the background.
A lot is nicer in a community - especially for children.

Save the Children has focused on early childhood education and primary schooling for many years. In order to further develop important social skills, teachers and school administrators have also been trained accordingly. Save the Children collaborates closely with parents and other guardians, teachers, and communities. The digitization of curricula, the development of interactive formats and new materials for virtual lessons are also on the agenda.

India – A large extra donation to alleviate the hardship

In the spring of 2021, the Covid-19 pandemic shook India. The health system was on the verge of collapse. There was a lack of everything – hospital beds, medical oxygen, and medication. Children are not only affected by the disease, but they also have to face the loss of many loved ones. Therefore, tesa has donated an additional 250,000 Euro for another COVID-19 aid program in India, especially in support of the state of Maharashtra. These funds can be used to build health centers, while Save the Children provides people with home care kits, vaccinations, basic food, as well as learning and play sets.

Two people wearing face masks are exchanging a red backpack in a colorful classroom. The chalkboard in the background has writing in Hindi. A stack of similar backpacks is on a table between them, held together with tesa tape. The walls have cartoon character illustrations.
Backpacks with helpful content.
Children are sitting outdoors on the ground, reading illustrated books. They have red backpacks beside them and are surrounded by sparse vegetation. One child is wearing a face mask. The scene suggests engagement in a reading activity with tesa tape used for securing some of their materials together.
Learn to read and write even in difficult times.

In India, where 320 million school children are or have been affected by school closings, Save the Children and tesa are also promoting home schooling support of children in 40 schools and 40 preschools, for example via mobile libraries, reading sponsorships, teacher trainings, and COVID-19 prevention measures. Furthermore, authorities are advised on how to create health concepts to guarantee a safe return to school for all boys and girls.

Mexico – Keeping the pace

The Latin American country has recently been seen as the epicenter of the pandemic because the situation there had deteriorated dramatically. According to Save the Children, the health, well-being and education of more than 40 million children are still at stake. Here, the overarching aid measures focus on particularly disadvantaged children, such as indigenous groups, immigrant families, and people in rural areas.

A woman in a red dress stands smiling in a classroom setting. She holds a puppet. A laptop with multiple video call screens is on a red table with a decorative cloth. Colorful banners and educational posters, held up by tesa tape, are in the background.
Digital lessons can also be fun. The students of Conchita, a primary school teacher in Valladolid, see it the same way.

The project 'Creating Safe Spaces to Go Back to School' supports children and teachers in dealing better with the new situation of homeschooling, thus, in keeping the pace. Depending on the situation, the children's rights organization provides families with digital and analog learning material, for example, a learning diary. Thanks to tesa, Save the Children was able to ensure that caregivers who don’t work from home or who cannot afford private care had access to municipal childcare facilities. The teachers work from home as long as the schools are closed. At best via video calls, e-mails, WhatsApp or phone. It is not uncommon for a teacher to drop by the children's home when communication is not possible via these channels.

Germany – Digital education for disadvantaged children
A storefront with a large window displaying various crafts and greenery. The sign TUFTEL is seen on the window. The building has a dark red exterior. The door on the right has a sign junge tüftler. Cobblestone pavement is in front.
For many young people, MakerSpace is more than a workshop room.

Educational poverty is a reality not only in far-away places. With the pilot project "MakerSpace: child- and youth-friendly learning in digital spaces", Save the Children strengthens digital and social core competencies of disadvantaged children and young people from socio-economically weak and educationally poor homes. By setting up two digital workshop rooms – the MakerSpace and the MedienWerkstatt – for primary and secondary schools, it was possible to increase the motivation to learn among educationally disadvantaged children and youngsters via alternative learning and teaching rooms where children may learn independently focusing on their own ideas.

In early 2020, the outbreak of the pandemic and the nation-wide school closings presented the project with major challenges. While everyone involved had previously worked on site in the district schools on a regular basis, the experimental workshop now had to be virtualized in next to no time. They succeeded – and in the end it showed once again how important digital competence is today. Together with tesa, Save the Children therefore focused on active and needs-based support for the staff in the project schools in order to support the educational staff and give them the security of being able to independently implement the project idea as a multiplier. Via creative workshops, the teachers and their students were able to discover various digital tools – such as VR, programming, green screen technology, 3D printers and more – and incorporate them into their lesson planning at their own discretion.

Italy – A point of light in dark times

Punto Luce – a "point of light" symbolizes the aid project of Save the Children in Italy. Under the motto "Rewrite the future", Save the Children supported about 100,000 kids to continue learning even during the pandemic. The provision of Internet access and tablets is intended to ensure that young people can learn online while schools are closed. In Italy, too, there is a large number of families who do not own a computer or another technical device with Internet access, at most a mobile phone. More than 1 million children in Italy are affected by poverty and the pandemic often made the situation worse: Life in a confined space, which suddenly became a place of living, study and leisure for everyone in times of curfews and restrictions, affected children heavily. 

Le immagini mostrano le attività svolte nel Punto Luce di Torre Maura a Roma, in particolare accompagnamento allo studio, laboratorio creativo, orto e parkour. Ci sono anche foto realizzate nello Spazio Mamme che mostrano una accettazione di una richiesta
The Punto Luce in Rome is a popular meeting place for children.

Together with strong partners like tesa, Save the Children counteracts educational poverty and school drop-outs in Italy. An important part of this initiative are the 25 training centers "Punto Luce", which are spread over 19 cities in the country. They organize tutoring for disadvantaged boys and girls to catch up on missed learning content, as well as sports activities, art, media skills. These centers are essential support pillars for families in need during this difficult time. An important part of the work includes offering emotional support to children and youngsters as well as their parents through online counseling and personal meetings – a fact that should not be underestimated when dealing with crises. However, a wide range of aid measures is also needed right outside the "front door".

Travel with Save the Children

Travel to Vietnam with Save the Children
Travel to India with Save the Children.
Travel to Mexico with Save the Children.
Travel to Italia with Save the Children.
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Save the Children and tesa

Save the Children and tesa

Already in the spring of 2020, at an early stage of the pandemic, tesa and the children's rights organization met to discuss initial action plans in view of the looming development. The decision to make a substantial contribution to empower disadvantaged children in their right to education was an easy one for those responsible at tesa. The one million Euro promised at the time is part of a comprehensive tesa donation program. tesa supported the global Covid-19 crisis fund run by the aid organization 'Doctors Without Borders' with another million Euro. Furthermore, tesa donated to local organizations in seven regions – from Asia to North and Latin America as well as Europe – which the local affiliates have selected.

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Last updated on 15 Apr 2026