Marketing Operations Specialist

In this entry level position as a Marketing Operations Specialist, you will work to create scalable processes that ensure best practices in lead generation, extranet marketing initiatives, PIM (Product Information), support management with pricing initiatives and CRM management tasks as assigned. You will also conduct complex data analysis that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company.

Responsibilities:
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Maintain metrics reports on marketing activities and effectiveness and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Make recommendations to improve and optimize marketing team performance.
Hiring Requirements:
  • Bachelor’s degree in finance or other analytical field
  • Demonstrated experience and understanding of MQL (Marketing Qualified Lead) concept
  • Demonstrated strong analytical skills
  • Must have strong strategic thinking and organizational skills
  • Proficient in Microsoft Office Suite, with strong emphasis on PowerPoint and Excel, and experience with CRM software packages
  • Must be able and willing to travel up to 50%
  • Ability to speak Spanish a plus

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