To bring automobile manufacturing fully into the 21st century, the global automotive original equipment manufacturers (OEMs) and their tier suppliers will need to figure out how to capitalize on the connected car trend. If not, the current market leaders in personal data and technology (e.g.,Google, Apple, etc.) will capture the internet-driven cabin experience, siphoning profits and customer loyalty out of the value chain.
As the world becomes a more connected place, automotive OEMs face several key challenges. While consumers want their vehicles to be connected, they don’t necessarily want to pay extra for features and services they now take for granted. They expect their smartphones, tablets, and in-dash screens to work fluidly within their vehicles. And as personal technology hardware continues to be refined and minimized, cabin designs need to incorporate these new interactive features in the most seamless, intuitive, and unobtrusive way possible.