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On March 26, 2014, the tesa management presented the company's business development in 2013 and its latest innovations at the annual press conference in Frankfurt am Main/Germany.
The event was focussing on the following topics:
tesa SE once again achieves dynamic growth
Ongoing success in Asia – focus on electronics and automotive industries
Consumer electronics: OLED encapsulation with unique barrier tapes from tesa
Four letters are currently electrifying the electronics industry: OLED, the abbreviation for “organic light-emitting diodes” (see info box). OLED technology is outstandingly suited to use in screens, including those in smartphones, tablets, and TVs, as well as other displays. Experts also view large-surface room lighting as another field of application with practically limitless possibilities. In the near future, for example, these compact industrially produced lighting components could be used to light entire sections of wallpaper or substitute for windows, and in bathrooms as well, a combination of mirror and lamp is likely to become standard in the medium term.
tesa .com/company/press/consumer-electronics-oled-encapsulation-with-unique-barrier-tapes-from-tesa,11883729,1.html">Read the full press release >
Annual Press Conference: Brand realignment in the end consumer segment, product optimization through tesa ® Stop Pad technology
In tesa ’s business with consumers as well as the commercial business with professional craftsmen, the company benefited from the gradual revival of the European market. In particular, DIY markets were able to gain market share as opposed to traditional retailers. The Internet is also becoming increasingly important as an additional sales channel for adhesive tapes, as it is for other products. Purely Internet-based providers are playing a role in this development, alongside retailers that operate consumer stores and shops as well as online shops of their own, such as office supply retailers.
tesa .com/company/press/brand-realignment-in-the-end-consumer-segment-product-optimization-through-tesa-stop-pad-technology,11883684,1.html">Read the full press release >
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Adhesive tape Production at tesa Plant Hamburg
Birds of a feather in black and white: The Easy Cut Frame and Easy Cut Compact desktop dispensers, equipped with tesa ® Stop Pad technology.
The tesa ® Stop Pad means the Smart ecoLogo® can be removed and repositioned anytime without leaving any sticky residue behind.
tesa Powerstrips: Olli (left) and Paul, the faces of the new tesa TV commercial.
tesa Powerstrips campaign. Example of online advertising.
Stocked with a full range of 55 self-adhesive hooks and storage systems, tesa is positioning its display in plumbing and bath sections in stores all over Europe.
Flexibility will exist across many areas of life in the future. Alongside use of OLED modules in various displays, the diffuse, €œwarm€ light they emit without causing unpleasant glare will soon be a reality in screens that can be rolled up.
The new transparent barrier tapes, equipped with patented tesa DrySeal® Liner Technology, can be used reliably and quickly in roll-to-roll processing. This method of encapsulating the entire surface of OLEDs saves time and money.
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