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On March 20, 2013, the tesa management board officially presented the business development 2012 and current innivations of the company at the Annual Press Conference in Frankfurt/Main, Germany.
The event was focussing on the following topics:
tesa SE surpasses billion-euro mark for the first time
Strong growth in products for cars, tablet PCs, and home improve-ment and DIY stores
Consumer electronics: strong growth in the mobile phone and tablet market – special adhesive tapes used as speaker cones
The consumer electronics segment remains one of the most important driv-ers of tesa’s industrial business. For example, the company achieved more than 33 percent growth with its adhesive tape solutions in the mobile phone segment in 2012.
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Keeping counterfeiters at bay: the tesa PrioSpot®
High quality and a well-known brand can make something a coveted commodity – not only among consumers, but also with counterfeiters. That’s why many manufacturers of name-brand goods put their trust in security concepts from tesa scribos. At the same time, effective anti-counterfeiting measures always have to stay one step ahead of counterfeiters; otherwise, those measures themselves will be imitated on a massive scale. With the new tesa PrioSpot®, tesa scribos offers the highest security level ever achieved. For ten years now, tesa scribos has been continuously advancing its technology platform, so counterfeiters have been unable to copy it or produce even rudimentary imitations.
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tesa Consumer: Europe-wide positioning in plumbing and bath de-partments – awards for retail displays and sustainability
In tesa’s consumer business, the home improvement and DIY sector con-tinues to be highly important, since it promises positive development pros-pects on a sustained basis. Overall, tesa has been able to assert itself in this segment, achieving growth in 2012 despite the tough market environment in Europe. This accomplishment was driven by two major factors: the stable economic situation in Central and Northern Europe, and various innovations.
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Responsibility at tesa SE - Milestones for 2012:
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tesa Plant Offenburg Production
With the tesa ecoLogo® mini correction tape dispenser, mistakes disappear like magic. A panel of judges at the Paperworld trade fair chose the handy little €œgreen€ office supply as product of the year for 2013.
The ecoLogo® mini dispenser for tesafilm adhesive tape is produced without any solvents, using predominantly recycled materials. The ecofriendly product lets consumers actively practice €œgreen€ awareness.
With the launch of new desktop dispensers with a high-end look, tesa is tapping into additional target groups in the commercial and home office segments. The models offer maximum stability at a low weight.
The black tesa® Easy Cut Compact desktop dispenser, introduced in winter 2012, is the perfect marriage of form and function. The handy dispenser is easy to use with just one hand.
The tesa® Easy Cut Frame desktop dispenser features the innovative tesa® Stop Pad technology: A special pad on the underside of the dispenser keeps it standing securely, and prevents it from slipping on the desk.
With a full range of self-adhesive hooks and storage systems, tesa is represented in the plumbing and bath sections of hardware and home improvement stores all over Europe. A new display creates a clear visual separation between categories.
tesa first launched its ecoLogo® product range back in 2010, and ever since then has offered products made using ecofriendly methods and materials, including adhesive tapes and dispensers, packing tapes, double-sided adhesive tapes, glue sticks, and correction tape dispensers.
tesa customers receive the three-layer films on reels. An additional step, such as stamping or thermoforming, is then used to create the individual speaker cone tailored to the specific phone.
Mobile phone speakers are tiny marvels. High-end speakers provide a frequency range of between 500 and 5000 hertz. The cone (white) consists of two stiff films with a flexible adhesive mass on the inside.
Adhesive bonding is used for many components in tablets these days. tesa applications range from affixing the touch panel to holding batteries in place and beyond, even including electrically conductive adhesive tapes.
The tesa PrioSpot® offers new, clearly visible markings that let retailers and consumers check whether an item is genuine. tesa scribos has been continuously advancing its technology platform for ten years now.
Many manufacturers of name-brand items rely on proven security concepts from tesa scribos. Among them are producers of high-quality wines, who know the importance of having effective measures to protect their own image and customers from counterfeit products.
With the tesa PrioSpot®, tesa scribos offers the highest security level ever. The individual unit code and additional information, such as logos or logistics data, can be read with a scanner, magnifying glass, and even with the naked eye.
Great helpers and good for the environment: the award-winning products tesafilm® Mini Dispenser ecoLogo® and tesa Mini Roller Correction ecoLogo®.
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