Thanks to a unique combination of properties, this material is highly temperature-resistant and stands up to chemical influences, offering a firm hold while still retaining its flexibility at all times, even under extreme conditions. Sugru® is available in various colors. Possible uses range from mounting and adhesive bonding to sealing, insulating, protecting and marking and even filling cracks and holes.
“Sugru® adds a versatile product to our range of smart mounting solutions that supports a sustainable lifestyle and appeals to young target groups in particular,” said Dr. Robert Gereke, CEO of tesa SE, at the annual press conference in Norderstedt. “Furthermore, the company’s expertise in e-commerce will give us significant impetus in implementing our digital strategy.” FormFormForm Ltd. earns more than 50 percent of its sales through digital business channels. Sugru® products are also sold by retailers in Europe, the United States, and Canada.
Supporting a conscious lifestyle
Sugru® has its roots in the “repairing” movement, supporting this trend toward sustainable lifestyles, which is especially on the rise among young people: “Behind Sugru®, there is an inventive product and the idea of inspiring ever more people to engage in creating, fixing and repairing,” explains Sugru® inventor, company founder, and managing director Jane ní Dhulchaointigh. The European Patent Office (EPO) granted ní Dhulchaointigh, who is originally from Ireland, the European Inventor Award at a ceremony in Paris in 2018.