Innovative product line added to tesa range: Sugru® supports the repairing trend among young target groups

With its May 2018 acquisition of British company FormFormForm Ltd., tesa has added an innovative product line to its existing broad range of consumer products. The company, which is based in London, manufactures and sells Sugru®, a patented, outstandingly moldable special silicone-based glue with a wealth of uses.

Topic: Company

Thanks to a unique combination of properties, this material is highly temperature-resistant and stands up to chemical influences, offering a firm hold while still retaining its flexibility at all times, even under extreme conditions. Sugru® is available in various colors. Possible uses range from mounting and adhesive bonding to sealing, insulating, protecting and marking and even filling cracks and holes.

“Sugru® adds a versatile product to our range of smart mounting solutions that supports a sustainable lifestyle and appeals to young target groups in particular,” said Dr. Robert Gereke, CEO of tesa SE, at the annual press conference in Norderstedt. “Furthermore, the company’s expertise in e-commerce will give us significant impetus in implementing our digital strategy.” FormFormForm Ltd. earns more than 50 percent of its sales through digital business channels. Sugru® products are also sold by retailers in Europe, the United States, and Canada.

Supporting a conscious lifestyle
Sugru® has its roots in the “repairing” movement, supporting this trend toward sustainable lifestyles, which is especially on the rise among young people: “Behind Sugru®, there is an inventive product and the idea of inspiring ever more people to engage in creating, fixing and repairing,” explains Sugru® inventor, company founder, and managing director Jane ní Dhulchaointigh. The European Patent Office (EPO) granted ní Dhulchaointigh, who is originally from Ireland, the European Inventor Award at a ceremony in Paris in 2018.

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Individual design: Sometimes, it’s just the little things that make life easier and working more pleasant. Even garden tools and equipment can be upgraded and adapted to specific needs, thanks to Sugru®.
(Photo: tesa SE. All rights reserved.)

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Individual design: Sometimes, it’s just the little things that make life easier and working more pleasant. Even garden tools and equipment can be upgraded and adapted to specific needs, thanks to Sugru®. (Photo: tesa SE. All rights reserved.)

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This media asset may only be used for editorial purposes, a commercial use is excluded. All tesa media assets that are reproduced for editorial purposes must bear the copyright notice "© tesa SE. All rights reserved". An electronic processing is only permitted with the prior consent of tesa SE. May be reproduced freely. We ask for a copy.
A member of the tesa family: Jane ní Dhulchaointigh patented Sugru®. The special glue has many uses, including mounting, repairing, and marking. The Sugru® product line joined tesa’s broad product palette in May 2018.
(Photo: tesa SE. All rights reserved.)

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A member of the tesa family: Jane ní Dhulchaointigh patented Sugru®. The special glue has many uses, including mounting, repairing, and marking. The Sugru® product line joined tesa’s broad product palette in May 2018. (Photo: tesa SE. All rights reserved.)

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This media asset may only be used for editorial purposes, a commercial use is excluded. All tesa media assets that are reproduced for editorial purposes must bear the copyright notice "© tesa SE. All rights reserved". An electronic processing is only permitted with the prior consent of tesa SE. May be reproduced freely. We ask for a copy.
An active businesswoman: Jane ní Dhulchaointigh invented Sugru®, a special glue based on silicone. The European Patent Office (EPO) granted ní Dhulchaointigh, who is originally from Ireland, the European Inventor Award in 2018.
(Photo: tesa SE. All rights reserved.)

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An active businesswoman: Jane ní Dhulchaointigh invented Sugru®, a special glue based on silicone. The European Patent Office (EPO) granted ní Dhulchaointigh, who is originally from Ireland, the European Inventor Award in 2018. (Photo: tesa SE. All rights reserved.)

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This media asset may only be used for editorial purposes, a commercial use is excluded. All tesa media assets that are reproduced for editorial purposes must bear the copyright notice "© tesa SE. All rights reserved". An electronic processing is only permitted with the prior consent of tesa SE. May be reproduced freely. We ask for a copy.
Protection from damage: Most objects have at least one “sensitive” spot. Sugru® silicone glue, which is available in various colors, not only helps with repairs, but can also be used “preventively.”
(Photo: tesa SE. All rights reserved.)

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Protection from damage: Most objects have at least one “sensitive” spot. Sugru® silicone glue, which is available in various colors, not only helps with repairs, but can also be used “preventively.” (Photo: tesa SE. All rights reserved.)

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This media asset may only be used for editorial purposes, a commercial use is excluded. All tesa media assets that are reproduced for editorial purposes must bear the copyright notice "© tesa SE. All rights reserved". An electronic processing is only permitted with the prior consent of tesa SE. May be reproduced freely. We ask for a copy.
A handy everyday helper: Moldable Sugru® special glue is made of a material that delivers firm hold while also staying flexible at all times; it is highly temperature-resistant and stands up to chemical influences.
(Photo: tesa SE. All rights reserved.)

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A handy everyday helper: Moldable Sugru® special glue is made of a material that delivers firm hold while also staying flexible at all times; it is highly temperature-resistant and stands up to chemical influences. (Photo: tesa SE. All rights reserved.)

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image
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6 MB
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5184x3456
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This media asset may only be used for editorial purposes, a commercial use is excluded. All tesa media assets that are reproduced for editorial purposes must bear the copyright notice "© tesa SE. All rights reserved". An electronic processing is only permitted with the prior consent of tesa SE. May be reproduced freely. We ask for a copy.
Repair, don’t toss: Sugru® has its roots in the repairing movement, supporting this trend toward sustainable lifestyles, which is especially on the rise among young people.
(Photo: tesa SE. All rights reserved.)

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Repair, don’t toss: Sugru® has its roots in the repairing movement, supporting this trend toward sustainable lifestyles, which is especially on the rise among young people. (Photo: tesa SE. All rights reserved.)

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1.1 MB
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5760x3840
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This media asset may only be used for editorial purposes, a commercial use is excluded. All tesa media assets that are reproduced for editorial purposes must bear the copyright notice "© tesa SE. All rights reserved". An electronic processing is only permitted with the prior consent of tesa SE. May be reproduced freely. We ask for a copy.

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