PK 2014 Consumer.docx
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In tesa ’s business with consumers as well as the commercial business with professional craftsmen, the company benefited from the gradual revival of the European market. In particular, DIY markets were able to gain market share as opposed to traditional retailers. The Internet is also becoming increasingly important as an additional sales channel for adhesive tapes, as it is for other products. Purely Internet-based providers are playing a role in this development, alongside retailers that operate consumer stores and shops as well as online shops of their own, such as office supply retailers.
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Stocked with a full range of 55 self-adhesive hooks and storage systems, tesa is positioning its display in plumbing and bath sections in stores all over Europe.
tesa Powerstrips campaign. Example of online advertising.
tesa Powerstrips: Olli (left) and Paul, the faces of the new tesa TV commercial.
The tesa ® Stop Pad means the Smart ecoLogo® can be removed and repositioned anytime without leaving any sticky residue behind.
Birds of a feather in black and white: The Easy Cut Frame and Easy Cut Compact desktop dispensers, equipped with tesa ® Stop Pad technology.
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