tesa® 50777

Fineline tape for design and two-tone painting in the automotive industry

Product description

tesa® 50777 is a flexible, highly temperature resistant PVC fineline masking tape with an acrylic adhesive for a wide range of design and two-tone masking applications in the automotive industry.

The soft and flexible PVC backing allows precise masking in tight curves, such as the rear door area. Furthermore, tesa® 50777 features a release, thus ensuring easy and smooth unwinding of the tape.

The acrylic adhesive can be an alternative for paint systems where traditional natural rubber tapes leave ghosting or yellowing. The temperature resistance of 160°C/320°F allows the application of tesa® 50777 in most paint shop oven temperatures.

Standardized and customized applicators for tesa® 50777 are available to ensure efficient tape application.

Main features:
  • Easy unwinding for smooth manual or semi-manual tape applications
  • No ghosting after drying at high temperatures (up to 160°C/320°F)
  • Conformable behavior for masking in narrow curves/areas
  • Hand-tearable

Main applications

tesa® 50777 is suitable for various types of masking applications.

Example applications are:
  • Two-tone painting at high temperatures in automotive paint shops
  • Masking for high oven drying temperatures
  • Masking applications in narrow curves
  • Semi-manual application with tooling support

To ensure the highest performance possible, our aim is to fully understand your application (including the substrates involved) in order to provide the right product recommendation.

Technical properties

Elongation at break

240 %

Type of adhesive


Tensile strength

30 N/cm

Total thickness

132 µm

Backing material

PVC film

Adhesion to steel

2 N/cm

Temperature resistance

160 °C

Rating properties



Sharp color edge


Flame retardant


Suitable for die cutting


Powerwash resistance


Hand tearability


Paint anchorage


Easy to remove


tesa® products prove their impressive quality day in, day out in demanding conditions and are regularly subjected to strict controls. All technical information and data above mentioned are provided to the best of our knowledge on the basis of our practical experience. They shall be considered as average values and are not appropriate for a specification. Therefore tesa SE can make no warranties, expressed or implied, including, but not limited to any implied warranty of merchantability or fitness for a particular purpose. The user is responsible for determining whether the tesa® product is fit for a particular purpose and suitable for the user’s method of application. If you are in any doubt, our technical staff will be glad to support you.

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