Market Intelligence Manager / Data Analyst (m/w)

Umístění:  Germany, Hamburg

Úroveň:  Profesionálové

Funkce:  Marketing a komunikace

Limited Contract: 2 Jahre

Hlavní oblasti odpovědnosti / hlavní funkce

General

  • Be responsible for identifying, collecting, organizing and interpreting external and internal market data and consumer insights
  • Contribute to making the link with internal data to increase evidence-based decisions
  • Define strategy for seamless analytics and performance monitoring (on- and offline)
  • Make market and customer data valuable for the organisation

Analytics

  • Monitor and develop the existing customer and market intelligence database
  • Create market analytices reporting from external reports and internal data and knowledge
  • Contribute to existing digital & product performance measures
  • Collect and report competitive prices & product performances
  • Define and implement strategy to value the existing customer reviews and feedbacks

Market/Competitive Intelligence

  • Collect and derive conclusions on market developments to strengthen the anticipation of trends and changes in our and adjoining business sectors
  • Provide competitive analyses on companies' market offerings, identify market trends, pricing/business models, sales techniques and methods of business operation
  • Record competitive news and drive the development of sharing the gathered information wihin the organisation
  • Evaluate market insights and potential to back business strategies
  • Further develop and actively contribute to our MI platforms

Infrastructure

  • Identify and record secondary data and external reports
  • Develop and maintain MI database
  • Market/Competitive ad hoc projects
  • Support the execution of market/MI projects

Požadavky při náboru

  • Academic degree in Business Administration or Economics
  • 3-5 years' experience in market intelligence and analytics
  • Excellent knowledge of statistical packages, databases and MS Office
  • Knowledge of digital MI tools, search engines and web analytics
  • (knowledge in interpretating GfK data would be appreciated)
  • Ability to interpret large amounts of data and to multitask
  • Excellent command of at least German and English
  • Communication skills, willingness to push things
  • International experience

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