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tesa® Smart Mounting System sets trends on the DIY market; growth strategy for the craftsmen segment

In step with the times and right in line with consumers’ needs – that perfectly describes the innovative products developed within tesa’s Consumer & Craftsmen business unit. Worldwide, more than 500 million objects are attached to walls every year. Three-quarters of them weigh less than five kilograms, and half are attached to sensitive surfaces. By launching the tesa® Smart Mounting System, the company is responding to growing consumer demand for simple, fast, and reliable solutions to meet their affixing needs.

Annual Press Conference - tesa Consumer: Europe-wide positioning in plumbing and bath de-partments – awards for retail displays and sustainability

In tesa’s consumer business, the home improvement and DIY sector con-tinues to be highly important, since it promises positive development pros-pects on a sustained basis. Overall, tesa has been able to assert itself in this segment, achieving growth in 2012 despite the tough market environment in Europe. This accomplishment was driven by two major factors: the stable economic situation in Central and Northern Europe, and various innovations.