tesa scribos solutions at ProWein in Düsseldorf
Starting in April 2013, the French winemakers’ association Bordeaux & Bordeaux Supérieur Syndicat (BBS) will rely on security solutions from tesa scribos to protect genuine Bordeaux wines from France. The organization of wine producers is presenting the tesa VeoMark and tesa connect & check solution to its customers for the first time ever at ProWein in Düsseldorf (March 24-26, 2013). As part of a joint brand protection program developed in a collaborative effort between BBS, tesa scribos and MSP (Media Service Partner), in the future more than 1,000 wine-growing estates will have the option of optimally protecting their Bordeaux wines against counterfeiting thanks to a special label on the wine bottle and an online verification process.
BBS recommends that its members affix tesa VeoMark security labels to their wine bottles – these are specially inscribed labels integrating both visible and concealed security features – and use the tesa connect & check service for online verification in future. Some estates have already begun to deploy the security labels.
The wine industry is particularly susceptible to counterfeit products ending up on store shelves. For this reason, manufacturers also have a major interest in brand protection. “With our solutions, the wine producers can protect their wines against counterfeiting and be sure that only genuine Bordeaux is in the bottles. We will support BSS in the promotion of the brand protection program on the French and Asian markets,” explains Volker Hahn, Marketing Director for tesa scribos. “To that end, we will join our partners in providing organization members with informational brochures and posters.”
Original versus counterfeit
To differentiate between original and counterfeit products at the point of sale, unique tesa VeoMark labels are attached to the wine bottles. With tesa VeoMark imaging technology developed by tesa scribos, every security label is marked individually. The coding on the VeoMark labels cannot be imitated with printing or hologram technology. The codes are inseparably linked to the labels, making each label truly unique. The uniqueness of the security labels ultimately ensures that they cannot be counterfeited.
New service featuring online verification
Also available to winemakers is the tesa connect & check service, which is the optimum combination of brand protection and online verification and actively involves customers in acting against forgeries. In order to verify a product’s authenticity directly on site, the security features are explained to consumers, retailers and investigators. This is done by scanning the QR code from the label on the wine bottle using a smartphone or by entering the URL printed above the code into a web browser. After that, the ID code printed on the label and the four-digit security code on the tesa VeoMark label are entered into the smartphone or notebook. The data is transferred to the connect & check database via a secure Internet connection. If the security code displayed on the phone or notebook matches the one on the label, then the authenticity of the product is guaranteed. If the two do not match, the wine manufacturer should be contacted immediately.
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