Innovative adhesive safety seals from tesa show at a glance whether good have been tampered with. Individual solutions to secure logistics chains are being created in close teamwork with clients. One successful real-world example: Tchibo.

It is Tuesday. Millions of consumers are asking themselves: What is hidden this time behind the Tchibo slogan “a new world every week”? What will Tchibo’s rotating weekly product portfolio look like for the next seven days? Since 1973 the company, the principal shareholder in Beiersdorf, has been selling extremely successful non-food goods alongside its original core business in coffee: from T-shirts and asparagus pots to stereo systems and notebook computers. The company offers about 30 new products to consumers every single week.

Close cooperation

Starting from a total of five distribution centers in Germany, coffee and non-food products embark every day on their journeys to the approximately 1,000 Tchibo branches all throughout the Republic. To secure the goods on their way to their respective distribution channels, tesa developed an adhesive seal that shows at a glance whether there has been any tampering with the shipment on the way. This is similar to what happens with other seals that allow users to see immediately if they have been broken.

“This solution was created in close cooperation between Tchibo and tesa,” explains Asmus Pageler, who participated in initial development of safety sealing tapes in 2001, when he was a market manager. The 33-year-old Pageler is now active in outside sales for Special Application Management and maintains a constant exchange of information with the client. “We maintain a very personal relationship with our clients and sell our adhesive safety seals only via direct sales. Our focus in this is on precise concepts and individually designed products,” he explains.