As far back as the 1930s, the industrial businessman, Hugo Kirchberg, laid the foundations for a story full of innovations. He showed great flair, not only with the choice of the name "tesa". Confident of the limitless capabilities of adhesive tape technology, he wrote letters to the technical departments of automobile manufacturers in 1936 and recommended masking tapes for spray painting processes. The idea made an impression and the success story took its course.

One learns by experience – and becomes more innovative

For the past 75 years tesa Automotive has been an innovative pioneer and constant generator of ideas for the automotive and supplier industry. As part of the Beiersdorf group the company benefits from over 100 years of experience in coating technology and the development of adhesives. The result is a constant stream of technological developments and service innovations. As long ago as 1948 the decision was made to employ engineers in the sales force in order to be able to discuss solutions eye-to-eye with the customer. To this day the tesa Automotive teams convince customers worldwide with their technological and application-specific knowledge.

tesa, as a company, is consistent in every respect: The specialization in adhesive tapes is strategic and for the long term. An equally clear line is followed in terms of business policy – the consistency of management and thinking is exceptional and is what makes tesa Automotive such a trustworthy business partner.

The spirit of 75 years of experience is what makes us so certain. And the predictions of some well-known institutions confirm it: Adhesive bonding is a key technology of the 21st century.

Adhesive tapes are increasingly replacing traditional joining techniques such as welding, soldering or bolting. The reasons are obvious: Adhesive bonding saves time, weight and costs. Material properties are maintained and the combination of dissimilar materials is made possible. In the future, adhesive tape will take over functions and tasks that go beyond the scope of their traditional role of sticking things together. tesa Automotive is working on the future of adhesive tape technology with enthusiasm. This also means that as market leader in many sectors, tesa Automotive actively supports quality standardization and places particular emphasis on personnel training and qualification.