Perfect Form, Optimum Handling

The mark of good design is not only a pleasing appearance, but also ease of handling. Excellent design aspires to the perfect marriage of form and function, a principle that also applies to the many tesa products that make our everyday lives easier and more creative – at the office, at home, and at school. The judging panel for the internationally renowned iF product design award watches for products that not only demonstrate impressive design but are also easy to use. At tesa, the experts found what they were looking for, not once, but twice, granting awards to both the tesafilm® Mini Dispenser and tesa Powerstrips® Hooks Small Rectangle.

In terms of design quality, manufacturing, and material selection, the top designers who made up the panel of judges were equally impressed with both tesa products. As jury chairman Fritz Frenkler says, “only those who recognize that simplicity and ease of use go hand in hand for products will enjoy long-term success and play a role in shaping the ‘New Modernism.’”

The tesafilm® Mini Dispenser impressed audiences with its ergonomic shape. Its attractive design was built precisely around the tesafilm® roll. The ergonomic shape guarantees a firm hold and flexible use at the same time. The dispenser is compact and handy and can be worn on a finger, keeping both hands free at all times for repairs, craft projects, and packaging.

tesa Powerstrips® Hooks Small Rectangle are a new addition to the tesa product range and will be commercially available starting in July 2008. The hooks have a clean, updated shape and come in the popular colors of white and matte chrome. Their unobtrusive design makes them the perfect fit in any location – from the home to the workshop or the office. It was this versatility that won over the jury as well, which singled out the innovative Powerstrips® adhesive technology for a special mention.

The two awards were granted on March 4 at the 2008 CeBIT computer trade fair in Hanover.

A design award known the world over

The iF product design award is one of the best known design competitions in the world. For this year’s award, 2771 entries were submitted, coming from 35 countries. International Forum Design, based in Hanover, has been granting this prestigious international award for industrial design, in cooperation with the CeBIT Hanover and the Hanover Messe Trade Fair, since 1954. The judging panel for the iF product design award is composed of internationally renowned top designers and rates a total of 14 different product categories – from computers to office accessories and from household items to fitness equipment. The Powerstrips® hooks won in the “Household” category, the tesafilm® Mini Dispenser in the “Office / Business” category.