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Consumer: further investments in Europe-wide brand campaign, new product range structure and POS presentation for painter’s tapes

A brand’s identity and appearance offer important guidance for consumers. Especially in highly competitive markets where trademarks are growing ever stronger, high brand recognition and a clear image are key success factors. That is why tesa’s Consumer & Craftsmen business unit invested a seven-figure amount in building the tesa brand in other countries in Europe in 2014.