The customer as a partner: Product Development

When it comes to laying cable sets among automotive manufacturers, mobile-phone production at big electronics conglomerates, or the printing processes in the printing and paper industry, tesa’s product developers know their customers’ production processes intimately.

They are constantly at work on developing products for optimized processes. Additional product innovations are aimed at the end customer market. The company is also making a push to enter new markets such as the medical technologies sector.

The work carried out by our product developers includes planning, execution, and review of all project activities that are necessary in order to develop new or optimized products or system solutions, launch new products on the market, or optimize products and processes.

To achieve this, extensive understanding of customers’ needs is just as important as close cooperation with colleagues in research in the other divisions.