tesa AG: Worldwide Manufacturer of Self-Adhesive System Solutions

Strong brand: Generations have grown up using transparent tesafilm®

Solutions for End Consumers

In Germany, tesa, with name recognition of 98 percent and a positive rating of 76 percent (International Research 2004), is among the strongest brands on the market. Generations have grown up using transparent tesafilm®, which was developed in 1935 and laid the groundwork for the company’s broad modern-day portfolio.

Today, beyond traditional adhesive tape, tesa also offers the end consumer about 300 products across ten segments. These products include tesa Powerstrips®, which can be removed without residue, and can be used for numerous purposes, duct and packing tape, tesamoll® for sealing doors and windows, a broad assortment of fly screens and pollen protectors, glue sticks, various kinds of painter’s masking tape, and the company’s practical photo line.

Due to the quality and variety of the assortment tesa® offers, the company now ranks among the strongest consumer brands in many European countries.