Trade press – Goodbye, Tools: tesa Powerstrips® Now Waterproof

In any household, there are dozens of ways that people need to securely affix objects. Wouldn’t it be great if you could accomplish that without using any tools, screws, or nails? With the adhesive force of tesa Powerstrips® and an extensive range of hooks and holders, it’s easy for retailers to make this a reality for consumers.

Ingenious inventions like tesa Powerstrips® make everyday life easier, nicer, and more convenient. Life without these kinds of inventions is simply unimaginable. Anyone who has ever experienced working with them swears by the power of these small adhesive strips. Thanks to the invention of tesa Powerstrips®, users can affix objects securely and permanently – without needing drills, wall anchors, screws, or nails. But that’s not all; there is another factor that makes tesa Powerstrips® especially ingenious: Users who want to make a change can remove the strips without a trace, making unsightly holes in walls and tiles a thing of the past.

Patented method makes Powerstrips® waterproof

Starting in the summer of 2011, consumers will be able to use the idea behind the tesa Powerstrips® to make positive changes in their bathrooms as well, since the intelligent adhesive strips are now waterproof in addition to their many other benefits. At the same time, tesa Powerstrips® waterproof are rated to hold up to two kilograms, making them even stronger than their predecessors. This feature is made possible by a special cloth, developed and patented by tesa, that has a special base coat for preparing the areas where users wish to affix the Powerstrips®. This waterproof primer guarantees an ideal bond between the surface and the adhesive strip and ensures that no drops of water can seep beneath the adhesive layer.

Stylish organization made easy

For a stylish look, tesa also offers an intelligently designed range of hooks, holders, and storage baskets in stainless steel or high-quality white plastic. When these items are combined with waterproof tesa Powerstrips®, it’s easy for consumers to organize the many different supplies and items in the bathroom, all without using tools: The basket offers a secure home for shampoo and shower gel in the shower, toothbrushes and razors can hang neatly from the holder, and single hooks are ideal for sponges, washcloths, and brushes, while shower squeegees and similar objects can hang from a handy dual hook. All of this means that the days when the bathroom played a purely functional role are over. The combination of tesa Powerstrips® waterproof and tidy storage systems helps consumers organize and quickly transform the bathroom into their own personal oasis of wellness.

Support at the point of sale

The new waterproof tesa Powerstrips®, along with the hooks and holders that go with them, are an excellent addition to the successful existing line of Powerstrips® products. To attract the necessary attention at the POS, tesa supports its retail partners with various communication tools. One particularly eye-catching piece is a floor display with a shower look. It is the perfect way to showcase the full product range. In addition, a video spot run on a built-in LCD screen illustrates the idea and shows customers how easy it is to use the waterproof tesa Powerstrips®. A clear and well-structured shelf design with shelf flags for optimum guidance, sample cards and consumer brochures, and targeted advertising materials and online activities help to garner further attention.

Price information

The retail price of a package of tesa Powerstrips® waterproof (6 adhesive strips and 6 primer cloths) is € 3.99 including VAT. Simple white plastic hooks are available starting at just € 4.99, while the high-end variety of the dual hook, made of metal, costs € 8.99. Storage baskets cost between € 9.99 and € 19.99.

Innovations with a history

Ever since tesa Powerstrips® were first invented, in 1994, consumers have been thrilled about the principle behind them: A “nail” that sticks and can be removed without leaving any residue. This outstanding idea continues a long tradition of excellence: tesa has stood for high-quality, user-friendly adhesive tape solutions for 75 years, and today is among the best-known and most popular consumer brands in the world. It all began in 1936, with the invention of tesa® adhesive tape – later tesafilm®. Estimates put the volume of tesafilm® sold since its market launch at more than 50 billion meters.